This includes original products that have no analogues.

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In this case, companies act, as they say, empirically. Crisis . Financial instability of the market quite often forces companies to change and supplement their product range, as well as to be highly active. It happens that the creation of seasonal and more useful offers for customers changes the situation in trade. This approach will allow the company to attract new customers, as well as increase the loyalty of a permanent, devoted audience. Creation of new market products From the above, we can conclude that the emergence of new products is preceded by certain reasons. The goals of creation and thematic context of new products change over time, as does consumer marketing itself. In this regard, all innovations can easily be divided into categories: Revolutionary breakthrough .

From practice it is known that such goods will not be unique for long. The market immediately reacts to innovations, and soon fakes, surrogates, replicas, analogues appear. Today, any product can be innovative - from technology to toiletries. Reaction to competitors' offers . This is the opposite of the previous category. Of course korea whatsapp number producing an identical product does not make sense, and each seller tries to give the product individuality, some difference - a more attractive price, branded packaging and other "chips". Analysis of the consumer market has shown that all copied new products are not very profitable for enterprises. The reason is that much more money will be needed for advertising events and promotion of such products through distribution channels. Positive modernization . This category includes improved products. Most often, manufacturers strive to improve the parameters and quality of the most successful offers. This allows them to retain customers and attract more and more new buyers. An example would be a deodorant with the characteristic "24 hours of freshness" instead of the previously popular 18 hours.



Read also! Upselling: rules and techniques Increasing the range . Today, this is the most popular strategy among manufacturers of consumer goods. The essence is in adding additional and previously unknown products to the line. Let's give a simple example. Previously, the plant poured 1 liter of kefir into cardboard tetrapacks. Now, with care for customers, they have expanded the range by introducing a plastic bottle with 350 g of fermented milk drink into the line. This is more convenient for a snack on the road or on a walk, a beautiful bottle is convenient to take with you.The latter will be the result of the business process. Next, specialists are determined to set goals, people to implement them, and those who will use the achievements. Assign key success indicators necessary to implement the tasks. Example: professional experience, knowledge of the business process, personal qualities of a specialist or ROP (head of sales). If the salespeople work in the CRM system, you will have to describe the procedure for integrating all production processes into this service. This will simplify many of the employees' actions, increasing their work efficiency. Read also! What is rebranding and how to do it Solving potential problems The specification and description of the BP will allow you to identify weak points that may further slow down the work.