Unique specifications to be aware of when distributing Criteo ads
Posted: Wed Dec 18, 2024 5:03 am
Have you ever used Criteo ads? Compared to Google/Yahoo! Ads and Facebook Ads, Criteo ads are used less frequently, so I'm sure there are many people who have never even seen the management screen.
Criteo advertising is a medium that requires careful operation as the management screen has its own unique way of viewing and operating.
Based on my experience, this time I will explain the unique specifications that you should be aware of when delivering Criteo ads so that you don’t make the same mistakes.
reference:
allis-co.com
What is Criteo Advertising? Explaining the basic information and delivery process
Criteo works with many media and advertising platforms and has a large amount of user data. It can be called a pioneer in the web advertising industry and has contributed to improving the performance of many advertisers...
>>Download the document set (service documents and case studies) to learn about Ollie's
Table of Contents [ Hide ]
What are the unique features of Criteo that you may not know about?
1. Time is displayed in UTC (Coordinated Universal Time)
2. The budget change time is 9:00 a.m.
3. Not only daily budget settings, but also monthly and phone number databases weekly budget settings are available
4. Weekly budgets must start on a specific day of the week
5. There is a minimum advertising budget (500,000 yen)
6. There are ads that cannot be delivered unless you request them from Criteo Media
summary
What are the unique features of Criteo that you may not know about?
1. Time is displayed in UTC (Coordinated Universal Time)
At Criteo, all dates and times are displayed in UTC, which is the universal time standard and is 9 hours behind Japan time .
For example, please note that all dates and times listed in the report list are in UTC.
Reference: [Number of displayed streaming surfaces] Dashboard (official help page)
In the above case, the time displayed on Criteo will be "July 12, 2023 08:17", but when converted to Japan time it becomes "Wednesday, July 12, 2023 17:17".
2. The budget change time is 9:00 a.m.
Due to the UTC time system, the daily budget is also calculated from 0:00 to 24:00 UTC time, so 9:00 a.m. Japan time is considered the end of the day.
Be especially careful towards the end of the month when you tend to be strict with your budget control!
Reference: Ad Set Budget (Official Help Page)
3. Not only daily budget settings, but also monthly and weekly budget settings are available
You can set a monthly budget for a campaign and a weekly budget for an ad set. Even if you change the daily budget, if you have already delivered up to the monthly or weekly budget limit, no more will be delivered .
When changing your budget, be sure to also check the changes on a monthly and weekly basis.
Criteo advertising is a medium that requires careful operation as the management screen has its own unique way of viewing and operating.
Based on my experience, this time I will explain the unique specifications that you should be aware of when delivering Criteo ads so that you don’t make the same mistakes.
reference:
allis-co.com
What is Criteo Advertising? Explaining the basic information and delivery process
Criteo works with many media and advertising platforms and has a large amount of user data. It can be called a pioneer in the web advertising industry and has contributed to improving the performance of many advertisers...
>>Download the document set (service documents and case studies) to learn about Ollie's
Table of Contents [ Hide ]
What are the unique features of Criteo that you may not know about?
1. Time is displayed in UTC (Coordinated Universal Time)
2. The budget change time is 9:00 a.m.
3. Not only daily budget settings, but also monthly and phone number databases weekly budget settings are available
4. Weekly budgets must start on a specific day of the week
5. There is a minimum advertising budget (500,000 yen)
6. There are ads that cannot be delivered unless you request them from Criteo Media
summary
What are the unique features of Criteo that you may not know about?
1. Time is displayed in UTC (Coordinated Universal Time)
At Criteo, all dates and times are displayed in UTC, which is the universal time standard and is 9 hours behind Japan time .
For example, please note that all dates and times listed in the report list are in UTC.
Reference: [Number of displayed streaming surfaces] Dashboard (official help page)
In the above case, the time displayed on Criteo will be "July 12, 2023 08:17", but when converted to Japan time it becomes "Wednesday, July 12, 2023 17:17".
2. The budget change time is 9:00 a.m.
Due to the UTC time system, the daily budget is also calculated from 0:00 to 24:00 UTC time, so 9:00 a.m. Japan time is considered the end of the day.
Be especially careful towards the end of the month when you tend to be strict with your budget control!
Reference: Ad Set Budget (Official Help Page)
3. Not only daily budget settings, but also monthly and weekly budget settings are available
You can set a monthly budget for a campaign and a weekly budget for an ad set. Even if you change the daily budget, if you have already delivered up to the monthly or weekly budget limit, no more will be delivered .
When changing your budget, be sure to also check the changes on a monthly and weekly basis.