Sales Development Partner
Posted: Wed Dec 18, 2024 4:45 am
Despite the seasonality, the cost of a click on online pharmacy ads in Google remains virtually unchanged throughout the year and fluctuates between $0.07–$0.08. Again, we can talk about predictability. Analysis of dynamics using the example of Apteka 9-1-1 Apteka 9-1-1 is an electronic medical information system that provides users with a service for quick online reservation of goods in pharmacies throughout Ukraine. An interesting point in the statistics: in February-March, the company caught up with its competitors in terms of the number of clicks, although before that it was clearly in the lead: This is explained by the fact that, due to the start of a full-scale invasion, buyers tried to order medicines and other products directly from pharmacies in order to speed up the purchasing process and ensure that everything they needed was in stock.
However, already in 2023, we can trace iran whatsapp download the recovery of dynamics, which is especially clearly expressed in the number of ad impressions. Here, Apteka 9-1-1 is clearly in the lead. Expert opinion Vladislav Zakharevich, Head of PPC Elit-Web "The online pharmacy niche has fully recovered after the start of the war and has seen a slight increase. The main leaders in this area have remained unchanged for several years, but competition in 2023 has grown quite noticeably due to new small and medium-sized players. I should note that there have been several important Google updates over the past two quarters that have had a significant impact on the performance of text ads and Google Shopping rankings.
We will likely see more such updates in 2024, but we expect them in Q2, not earlier. I recommend that pharmacy owners promoting themselves online pay special attention to prescription-only drugs. The fact is that if such products are available on the site, some additional restrictions will be applied to your account. The easiest way to avoid them is not to add prescription drugs to the catalog. On the other hand, this way you risk losing part of your potential target audience. Therefore, the choice is yours."Google Maps is another way to win a portion of traffic from competitors. Today you will learn how to add a company to Google Maps in 10 minutes, attract customers and improve your position in search results without spending a penny (or spending it – but that’s a completely different story).
However, already in 2023, we can trace iran whatsapp download the recovery of dynamics, which is especially clearly expressed in the number of ad impressions. Here, Apteka 9-1-1 is clearly in the lead. Expert opinion Vladislav Zakharevich, Head of PPC Elit-Web "The online pharmacy niche has fully recovered after the start of the war and has seen a slight increase. The main leaders in this area have remained unchanged for several years, but competition in 2023 has grown quite noticeably due to new small and medium-sized players. I should note that there have been several important Google updates over the past two quarters that have had a significant impact on the performance of text ads and Google Shopping rankings.
We will likely see more such updates in 2024, but we expect them in Q2, not earlier. I recommend that pharmacy owners promoting themselves online pay special attention to prescription-only drugs. The fact is that if such products are available on the site, some additional restrictions will be applied to your account. The easiest way to avoid them is not to add prescription drugs to the catalog. On the other hand, this way you risk losing part of your potential target audience. Therefore, the choice is yours."Google Maps is another way to win a portion of traffic from competitors. Today you will learn how to add a company to Google Maps in 10 minutes, attract customers and improve your position in search results without spending a penny (or spending it – but that’s a completely different story).