When is the best day and time to send emails?
Posted: Wed Dec 18, 2024 4:39 am
When you visit your eye doctor, they sit you in front of an eye chart, big letters at the top and minuscule ones at the bottom. Then they ask you to read it. If the letters blur at some point and become unreadable, the doctor will submit you to a series of tests, varying one lens at a time to see if it improves your vision. In this way, they optimize your eye-glass prescription.
A/B testing with email marketing uses the same optimization process. You test one variable at a time. For instance, you can look at how results are affected by the timing of emails, email subject lines, the cell phone number list from-line, the message within the email and more. Then you analyze your metrics to see what works best so you can improve your email success. This step-by-step process takes time and discipline, but it yields results.
Time it Right
Unfortunately, there seem to be as many answers to this question as there are studies that look into it. This article on OptinMonster rounds up the analyses and comes in with the verdict that weekdays are better than the weekend, but the weekday you choose will not make a substantial difference in your success rates.
How about the time of day? The consensus is that the early bird gets the worm. You’ll likely do better if you schedule your email marketing in the morning. You may do best by sending your emails before people get to work, so businesspeople can open them when they go through their early-morning coffee-and-email routines.
Of course, these timing recommendations are just a starting point. A/B test to find out the times of day and days of the week that work best for your organization.
Deliver Tasty Content
Product promotions work well in moderation, but people do not want to be sold all the time. What do they want? Help. And if you provide what they’re looking for, you’ll build trust and brand reputation.
So it’s a good idea to incorporate informative, relevant content into your emails. Send out an email with links to a couple of your blog articles or white papers or invite readers to a webinar that helps them solve a problem.
A/B testing with email marketing uses the same optimization process. You test one variable at a time. For instance, you can look at how results are affected by the timing of emails, email subject lines, the cell phone number list from-line, the message within the email and more. Then you analyze your metrics to see what works best so you can improve your email success. This step-by-step process takes time and discipline, but it yields results.
Time it Right
Unfortunately, there seem to be as many answers to this question as there are studies that look into it. This article on OptinMonster rounds up the analyses and comes in with the verdict that weekdays are better than the weekend, but the weekday you choose will not make a substantial difference in your success rates.
How about the time of day? The consensus is that the early bird gets the worm. You’ll likely do better if you schedule your email marketing in the morning. You may do best by sending your emails before people get to work, so businesspeople can open them when they go through their early-morning coffee-and-email routines.
Of course, these timing recommendations are just a starting point. A/B test to find out the times of day and days of the week that work best for your organization.
Deliver Tasty Content
Product promotions work well in moderation, but people do not want to be sold all the time. What do they want? Help. And if you provide what they’re looking for, you’ll build trust and brand reputation.
So it’s a good idea to incorporate informative, relevant content into your emails. Send out an email with links to a couple of your blog articles or white papers or invite readers to a webinar that helps them solve a problem.