Basic email marketing dictionary: part i
Posted: Tue Dec 03, 2024 10:27 am
There is one thing that is clear to us, and that is that the content of this blog is entirely and totally directed towards Email Marketing content; sometimes referring to topics as disparate (and, at the same time, so connected), as the Deliverability rate , database management or the differences between newsletters and emailing . Without a doubt, these topics can be of great help to those Email Marketing experts who are looking for advice, opinions or trends that help them improve the Email Marketing strategies implemented in their companies. However, all those experts we are talking about, just like you and me, also had their beginnings in Email Marketing, and questions like “ What is SPAM? ” or “ What does CTA mean? ” may have come to mind.
That said, we think it would be interesting to have a basic glossary of all the essential terms that we should know about Email Marketing on our blog , in order to understand - in a simple and summarized way - what each of the elements that make up this field consists of.
Discover our basic Email Marketing dictionary
Today, we want to show you some basic terms about Email Marketing and the most used terms within this area so that, in addition to having a professional vocabulary variety, you can understand the approach much better, and create more expert strategies.
Grab a pen and paper, because… here we go!
From A to Z:
API (Application Programming Interface) : We can define an API as a software interface that allows applications to access and interact directly with programmers, loading and managing all kinds of information automatically.
Authentication: A word that is mentioned many times when it comes to database contacts. Simply put, it is an automated protocol that verifies the identity of a sender, while also checking whether the subscription was developed through good legal practices.
A/B testing: This is a method used to evaluate the best performance and functionality between two different versions. The test usually lasts about 24 hours, after which both results are presented and a decision is made in favor of one option or the other.
Affiliate: partner who promotes products and/or services through Email Marketing, after a payment agreement that varies depending on the results.
Bounce: Classified between soft bounce or hard bounce, it refers to the bounce generated by emails, which can be due to hundreds of causes.
Blacklist: A blacklist is a list of email addresses that includes those IP addresses, contacts and/or domains that are suspected of sending SPAM.
CTA (Call To Action): A CTA is a button that accompanies the body of the email and leads to action. Essential in any type of emailing.
Conversion: We can define conversion as the calculation obtained that determines whether the campaign objectives have (or have not) been achieved.
CTR: Indicates, of all successfully founder email lists delivered emails, those that generated at least one click on their content.
Delivered email: This is the number of emails that successfully and safely reach the recipients' inboxes, as planned in the strategy.
DNS: We can define a DNS as what is behind a URL, and it is what allows us to locate Internet addresses. However, they are reduced to something as simple as a readable URL, such as mittum.com , for example.
IP Address: An IP address is a unique routing address that is assigned to each device connected to the Internet. They can be divided into dynamic or static.
Bounced email: emails that are not delivered to their recipient correctly are bounced emails. The reasons for this can be many and varied, some being more serious than others.
Email Phishing: is defined as a bad practice that aims to steal the identity of a person or company through “apparently normal” communication, camouflaged via email.
Conversion funnel (or funnel): the steps that a user must follow to reach the real objective of the Email Marketing campaign are called funnels. As with a funnel, the funnel becomes increasingly narrower, making it difficult to complete the final steps.
Header: beginning of the message, top part.
Content filtering: normally, most Email Marketing providers give you the opportunity to classify the messages to be sent within the inbox, which is why on many occasions messages come directly to us as “Promotions” or “Social”, for example.
ISP: Internet service providers are called ISPs.
Affiliate marketing: is a system or program that is responsible for advertising to affiliates (merchants), through advertisements or promotions. There is a monetary commission between the affiliate and the provider involved.
Confidence level: defined as the existing probability that a campaign will generate and meet the estimated data and results.
Footer: We can define the footer as the last part of an email, the bottom part, where contact methods or social media icons are usually indicated, among other data.
Responsive design: focuses primarily on creating email programming that provides good visibility to all types of devices, not just desktop.
List segmentation: Depending on how the user has behaved within the funnel, it is possible to segment the email lists based on each user's behavior.
SPAM: This term that we have been using so frequently refers to commercial emails that are sent without prior consent.
Inactive subscriber: An “inactive subscriber” is a user who has never clicked on or opened any of the emails we have sent them.
Open rate: calculated as the total number of users who opened our email, multiplied by 100 and divided by the total number of emails sent in the campaign.
White list: those lists that have been approved to send emails.
3 B2B inbound email templates to use for your next sales effort
Obviously, it is very difficult for us to capture all the terminology used in the field of Email Marketing in a single article. But, by mastering the terms described above, and following our content on a daily basis, you will become an Email Marketing expert!
And… pay attention! Part II of our dictionary is coming soon.
That said, we think it would be interesting to have a basic glossary of all the essential terms that we should know about Email Marketing on our blog , in order to understand - in a simple and summarized way - what each of the elements that make up this field consists of.
Discover our basic Email Marketing dictionary
Today, we want to show you some basic terms about Email Marketing and the most used terms within this area so that, in addition to having a professional vocabulary variety, you can understand the approach much better, and create more expert strategies.
Grab a pen and paper, because… here we go!
From A to Z:
API (Application Programming Interface) : We can define an API as a software interface that allows applications to access and interact directly with programmers, loading and managing all kinds of information automatically.
Authentication: A word that is mentioned many times when it comes to database contacts. Simply put, it is an automated protocol that verifies the identity of a sender, while also checking whether the subscription was developed through good legal practices.
A/B testing: This is a method used to evaluate the best performance and functionality between two different versions. The test usually lasts about 24 hours, after which both results are presented and a decision is made in favor of one option or the other.
Affiliate: partner who promotes products and/or services through Email Marketing, after a payment agreement that varies depending on the results.
Bounce: Classified between soft bounce or hard bounce, it refers to the bounce generated by emails, which can be due to hundreds of causes.
Blacklist: A blacklist is a list of email addresses that includes those IP addresses, contacts and/or domains that are suspected of sending SPAM.
CTA (Call To Action): A CTA is a button that accompanies the body of the email and leads to action. Essential in any type of emailing.
Conversion: We can define conversion as the calculation obtained that determines whether the campaign objectives have (or have not) been achieved.
CTR: Indicates, of all successfully founder email lists delivered emails, those that generated at least one click on their content.
Delivered email: This is the number of emails that successfully and safely reach the recipients' inboxes, as planned in the strategy.
DNS: We can define a DNS as what is behind a URL, and it is what allows us to locate Internet addresses. However, they are reduced to something as simple as a readable URL, such as mittum.com , for example.
IP Address: An IP address is a unique routing address that is assigned to each device connected to the Internet. They can be divided into dynamic or static.
Bounced email: emails that are not delivered to their recipient correctly are bounced emails. The reasons for this can be many and varied, some being more serious than others.
Email Phishing: is defined as a bad practice that aims to steal the identity of a person or company through “apparently normal” communication, camouflaged via email.
Conversion funnel (or funnel): the steps that a user must follow to reach the real objective of the Email Marketing campaign are called funnels. As with a funnel, the funnel becomes increasingly narrower, making it difficult to complete the final steps.
Header: beginning of the message, top part.
Content filtering: normally, most Email Marketing providers give you the opportunity to classify the messages to be sent within the inbox, which is why on many occasions messages come directly to us as “Promotions” or “Social”, for example.
ISP: Internet service providers are called ISPs.
Affiliate marketing: is a system or program that is responsible for advertising to affiliates (merchants), through advertisements or promotions. There is a monetary commission between the affiliate and the provider involved.
Confidence level: defined as the existing probability that a campaign will generate and meet the estimated data and results.
Footer: We can define the footer as the last part of an email, the bottom part, where contact methods or social media icons are usually indicated, among other data.
Responsive design: focuses primarily on creating email programming that provides good visibility to all types of devices, not just desktop.
List segmentation: Depending on how the user has behaved within the funnel, it is possible to segment the email lists based on each user's behavior.
SPAM: This term that we have been using so frequently refers to commercial emails that are sent without prior consent.
Inactive subscriber: An “inactive subscriber” is a user who has never clicked on or opened any of the emails we have sent them.
Open rate: calculated as the total number of users who opened our email, multiplied by 100 and divided by the total number of emails sent in the campaign.
White list: those lists that have been approved to send emails.
3 B2B inbound email templates to use for your next sales effort
Obviously, it is very difficult for us to capture all the terminology used in the field of Email Marketing in a single article. But, by mastering the terms described above, and following our content on a daily basis, you will become an Email Marketing expert!
And… pay attention! Part II of our dictionary is coming soon.