Kev Tsim Nyog: Ua kom muaj zog ntawm koj qhov muag Funnel rau kev vam meej
Inbound Advertising Fundamentals
Txhawm rau txhim kho koj qhov kev npau suav hauv online, koj yuav telemarketing cov ntaub ntawv tsum tsim cov kev lag luam tuaj yeem ua rau cov tib neeg tuaj yeem tshawb xyuas koj qhov piv txwv. Cov chaw nres tsheb yuav yog txoj hauv kev uas cov neeg tuaj yeem nkag mus rau qhov sib tw, xws li kev tshaj tawm them nyiaj ib-nias, social websites, email, thiab telemarketing. Kev xa los ntawm cov neeg txaus siab kuj koom nrog txoj hauv kev. Nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov tias kev lag luam email muab rau tib neeg nrog cov laj thawj qhib thiab nyeem koj cov ntaub ntawv thiab koom nrog. Los ntawm kev sib txuas lus nrog cov neeg txhawb nqa social media, influencers, thiab txawm tias koj cov neeg nyeem blog nquag koj nquag koom nrog hauv kev txiav txim siab yuav khoom. Lub hom phiaj yuav tsim kev hlub tsis tu ncua los ntawm cov neeg nyiam tam sim no kom lawv dhau los ua tus kiv cua loj dua. Qhov no yuav pab kom lawv zoo siab rau koj nyob rau hauv qhov chaw. Qhov no yuav tsim nthwv dej ntawm kis kab mob. Txawm li cas los xij, tsis zoo li classic hauv av scenes ntawm faceless neeg coob coob, hnub no cov khoom lag luam tsim nyog uas koj tsim kev sib txuas nrog txhua tus neeg hlub. Ua li no, koj tuaj yeem tsim kev sib raug zoo mus ib txhis.
Qhov kev sib txuas muaj xws li Cov Khoom Siv, Cov Khoom Tseem Ceeb, thiab Deals.
Koj cov ntaub ntawv online muaj kev nplua nuj uas ntxias cov neeg nyiam. Los ntawm kev nthuav qhia cov ntaub ntawv tseem ceeb txog tsis yog koj cov khoom lag luam nkaus xwb tab sis kev lag luam tag nrho, koj tuaj yeem tau txais kev ntseeg siab ntawm cov neeg uas tsis tuaj yeem tau txais cov khoom no hauv lwm qhov chaw. Ib txoj hauv kev los nthuav qhia qhov tseem ceeb ntawm, hais tias, koj qhov kev tshawb nrhiav Phau Ntawv Dawb yog los ntawm kev hloov cov khoom siv thoob plaws ntau qhov nruab nrab, thiab tom qab ntawd rov txhawb nqa txhua qhov kev sib raug zoo nrog cov kev sib txuas ntawm cov nplooj ntawv cuam tshuam los ua ib qho kev sib txuas ntawm kev kawm. Muab tias koj tsis tau sim ua kom zoo tshaj qhov kev tshawb fawb xyaw thiab koj paub tseeb tias tau sib koom cov kev nkag siab tiag tiag thiab tsim cov dab neeg tawm ntawm cov ntaub ntawv, koj yuav raug ua kom muaj feem ntau dua los koom nrog koj cov kev cia siab nyob rau hauv txhua qhov chaw uas lawv yuav nyob ntawm qhov funnel. Txhua tus neeg taug qab uas cuam tshuam nrog koj los ntawm kev tshaj xov xwm, email, thiab lwm hom ntawv xov xwm dhau los ua qhov kev cia siab tias koj tuaj yeem tau qhab nia kub, sov, lossis txias. Yog vim li cas rau cov qhab nia ua ntej yog li koj tuaj yeem xaiv txoj kev xaiv zoo txog yuav ua li cas rau txhua tus - koj puas yuav tsum ua haujlwm hloov lawv, lossis lawv puas xav tau kev txhawb nqa ntxiv? Txhua qhov kev cia siab nyob hauv ib txoj haujlwm tshwj xeeb hauv kev muag khoom, yog li koj yuav tsum tsom mus rau kev kho lawv zoo li.
Txawm li ntawd los kuv nyuam qhuav pib txais kev hu! Puas muaj ntxiv?
Tag nrho Inbound Advertising yog lub hauv paus tseem ceeb ntawm Require Generation, uas npog tag nrho cov txheej txheem los ntawm kev ntes mus rau kev txhim kho mus rau kev hloov pauv kev cia siab thiab tom qab ntawd muab qhov sib npaug. Tab sis Inbound nws tus kheej tsis yog tag nrho. Qhov kev coj ua tiav suav nrog kev nkag siab zoo rau cov neeg txhawb nqa los ntawm kev tswj hwm kev lag luam, kev tswj ncaj qha, kev tshuaj xyuas kev lag luam, thiab kev tswj hwm cov ntaub ntawv (yog tias koj ua qhov yog, koj lub tshuab thev naus laus zis yuav tsum yog cov ntaub ntawv-tsav!). Qhov kawg tab sis tsis kawg, koj lub vev xaib cov cuab tam yuav tsum tau coj cov neeg yuav khoom tuaj rau koj cov nplooj ntawv tsaws uas lawv tuaj yeem ua kev yuav khoom. Require Generation tsis tso koj tawm ntawm qhov ntawd - nws tseem yuav tsum tau ua haujlwm tom qab hu xov tooj, mus ntsib tus kheej, thiab txhawb nqa cov neeg siv khoom txuas ntxiv.
