Shares also work well: investors respond well to targeted industry database them. However, it can be stated that this instrument is not popular among developers working in the elite segment. The reason is that they consider shares a blow to their status. Look, there are no shares in the top results:
Globally, working in the elite segment is a constant testing of hypotheses. The exception is branded traffic, which always works. And of course, there are some nuances:

The emphasis is on competitive advantages in the USP.
Social networks have a weak effect.
Search demand for a brand should be constantly monitored, identifying interrelations in its fluctuations. It is important for the client to understand how and why traffic changes.
Emphasis on media advertising. But there is a nuance here too: sometimes it is difficult to explain to the client how exactly media brings in buyers. After all, there is no traffic from it and it works exclusively to increase brand awareness.