Are you looking to make the most of your Social Media Marketing efforts and improve your Inbound Marketing Strategy ?
Next, you need to pay attention to the Hashtags you are using and you need to do Hashtag research for each social media channel you are using.
In this article, we'll discuss the importance of hashtags, how to find the best one per social channel, and provide you with a template.
Let's get started!
Help with keywords and hashtags Social Media Platforms to understand what your post is about and who should see it.
If you don't add any hashtags, you will miss out on exposure.
If you add irrelevant hashtags, you will lose engagement.
If you add hashtags that are too competitive, your post will often be drowned out.
If you add the right combination of hashtags to each post, you will get the best value for your money.
The Importance of the Right Hashtag Combination
Therefore, it is important to add hashtags that are relevant.
The 'Mix' is the right combination of popular and less popular hashtags.
You can find both for every niche.
The reason you want to mix it up is to make sure your post shows up for the less competitive hashtags, and if you're lucky and get enough engagement, it will also show up for the more popular hashtags.
Your mix is personal.
If you have a small following and are in a highly competitive niche, your mix will mostly contain less competitive hashtags.
If you already have a large audience that engages with your posts, your mix will contain more competitive hashtags with greater potential to reach a large audience.
Doing hashtag research
So how do you know which hashtags fall into which category?
Hashtag research helps you find out exactly that and document them for later use.
Request access to our hashtag research template here for free (no registration required).
It lives within our Growth Storytelling Framework where your keyword research template , content distribution strategy , and other tactical and strategic documents sit.
growth storytelling framework
The hashtag research template looks a bit like the image below:
hashtag research template
On the left, you'll see relevant hashtags, and on the right, you'll see your top social media channels.
Now you can do your hashtag research and find out how popular hashtags are on each platform.
As you can see, it differs a lot.
That’s why it’s so important to do your research. Spend a couple of minutes kazakhstan business email listbefore you post your content, and over time, you’ll have a comprehensive list of relevant hashtags per channel. Social media channels display the popularity of hashtags differently. Some call it “number of times viewed” (TikTok), others “number of followers” ( LinkedIn ) , or Instagram shows how many posts there are with that hashtag. It’s fair to say that they all indicate how competitive hashtags are.
Now let’s review how you can find the best hashtags.
Find the best hashtags (by social media channel)
Just like social media channels name the popularity of hashtags differently, you will also need different approaches to find the best hashtags per channel.
One pro tip I want to give right away is: Click on the relevant hashtag and see if it is actually relevant.
Let's get into that.
How to find the best hashtags on TikTok
Let's start with one of the easiest social media platforms to find the data you need.
To find out which are the best hashtags on TikTok for your business, you simply need to go to search -> enter your hashtag -> type in the number of 'views' in your hashtag research template -> scroll down -> find other relevant hashtags -> type them in and repeat.
Now, remember.
