One of the best tools for Ukrainian online stores has dbtodata become Google Shopping. Both sellers and buyers benefit from its implementation. The former receive relevant traffic at a low price, while the latter immediately see the desired product by simply entering its name in the search bar. Read on to learn how this tool works, how to set up Google Merchant Center, and what mistakes should be avoided. Google Shopping - What is it? It is a tool similar to a price aggregator that provides a selection of items from different websites based on a potential buyer’s request. It allows users to easily find the desired products and compare their prices without visiting the advertisers’ websites.
All the necessary information is extracted by Google Ads from the data feed, which determines which search queries your products will be displayed for. Therefore, it is very important to understand how to set up Google Shopping and the feed in particular. What are Shopping Ads? Their purpose is to provide a potential buyer with maximum information about the product before they take any action. The ads are displayed before organic search results and regular contextual advertising, as well as on partner sites of the Google Display Network. The block includes the name of the product, its price and an image. And it looks like this: google shopping setup Pros and cons of the tool Thanks to analytics tools, advertisers can track the actual search queries of users that triggered product ads.
