AI is also working its way into inside sales. Talkdesk, a company that provides cloud-based contact center solutions, offers some cool new features. For example, by combining AI with voice analytics, it america cell phone number list pinpoints crucial topics in conversations and provides the rep with real-time responses. For instance, if a prospect mentions a competitor’s solution, Talkdesk delivers real-time information on advantages of your company’s offering over that competitor’s.
Influencer Marketing: People Trust People
While B2B marketers lag behind B2C marketers in using influencer marketing, they are exploring it — 15 percent have ongoing programs, a little over a third have influencer campaigns and the remainder, almost half, are experimenting with it.
Because investments tend to follow positive results, it’s likely that these companies will invest more in influencer marketing in the future. Most (55 percent) marketers expect to spend more on influencer marketing in the future. What’s notable, however, is that 77 percent of those using technology to manage influencer relations strategically intend to spend more, proving that when it’s done right, it has a measurable impact on business.
It’s not surprising that influencer marketing works so well in the B2B world. Top management and executives tend to rely on their peers and industry leaders for advice and recommendations. By leveraging these influencers, you can add immediate credibility to your brand, especially if you have informative content that resonates with them.
Getting Personal
Consumers are becoming more and more accustomed to personalized experiences in e-commerce. When they visit Amazon.com, the site dishes up a variety of products related to previous items they have viewed. If they select a product to view, Amazon shares related products. Also, when they visit Facebook, they see ads that cater to their interests. This is an example of the type of personalized experience that consumers have come to expect.
For B2B marketers, it’s important to realize that B2B buyers are people. Therefore, they are accustomed to the consumer experience, which shapes what they expect when searching for B2B products and solutions. That means one-size-fits-all no longer works. B2B marketing teams need to catch up with their counterparts on the consumer side.
