Ten predictions for the future of AI in content marketing and beyond
Posted: Wed Dec 18, 2024 3:54 am
AI Trends for Future-Ready Marketers and Teams
I have been working in the content marketing and technology space for over 10 years and have helped build one of the best AI content creation platforms for the past two years and have been fascinated by human development, storytelling, and technology and its impact on society for my entire life.
If you're in marketing, copywriting, content creation, growth, and/or leadership and you're interested in this sort of thing: here are my Top 10 Predictions for AI for Content Marketing and Beyond, Over the Next 5-10 Years .
Committees
The future of AI in content marketing
1. Flood of AI content
2. A need for continuity Growth Storytelling
3. A strange arms race in AI content detection
4. Job change: higher order consciousness processes
5. AI Humanizer/Editor; AI Democratic Ethics Officer
6. Surprise: humans will remain humans
7. Macroeconomic trends will further drive AI, not slow it down
8. AI will create Black Swan macro trends on its own
9. More attention to human consciousness
10. Surprise: More emphasis on writing and presentation skills
Do you want to prepare for the future of branding, storytelling and content marketing?
The future of AI in content marketing
The future of AI in content marketing
1. Flood of AI content
Let’s get the obvious out of the way. Expect a complete maelstrom, a sea, of almost impossible to discern AI-generated content (what surprises me at this point is that AI-generated voiceovers in short video format seem to work better than human voices!).
2. A need for continuity Growth Storytelling
Expect a growing need for people, businesses and brands to find a israel business email list unique narrative. And you need to stay relevant, and do so by keeping the development of that narrative in co-creation with partners, customers and the market. The narrative that you are still working, buying and evolving, and that it helps you achieve your desired levels of growth, is something I like to call your Growth Story and you can read more about this future-proof approach to content marketing, here .
There will be very few brands that do not follow this line and somehow manage to remain successful.
3. A strange arms race in AI content detection
Expect a next boom of tools after the (current) boom of AI Content Generation Tools to come, which are designed to help humans figure out what content is actually created with the help of AI and what isn’t – think; plagiarism checking for AI, but also deepfake detectors, AI content blockers and the like. Expect this to create a strange arms race.
4. Job change: higher order consciousness processes
Expect jobs to change, with the possibility of losing some work, but no, AI will not take over your job — although people using AI smarter than you, and you not catching up and pivoting, could end up making you obsolete. Expect jobs to change, and people to follow suit, toward more strategic, empathy-driven, creative, higher-order consciousness processes in marketing and other departments, operations, and customer-facing functions. And both in business and outside of it, in our personal and community lives.
AI Humanizer Editor AI Democratic Ethics Officer
5. AI Humanizer/Editor; AI Democratic Ethics Officer
New jobs will be created, many of which are virtually impossible to predict now, but I’m betting on a new role of AI content editor/humanizer – someone who checks, edits and improves AI-generated content to make it more human and on-brand before publishing. Another role is the AI Ethics Officer (already in some places but much more important in the future). This person won’t operate in a philosophical bubble, but will co-create ethical policies, guidelines and processes together with the rest of the organization and its partners, potential customers and current customers/users.
6. Surprise: humans will remain humans
After the AI hype dies down a bit, people will want what they’ve always wanted: authentic human connection. Expect to see deeply human, personal content and creators flourish, and the creators and brands that can use them. AI in ways that strengthen the perception of their humanity and authenticity.
I have been working in the content marketing and technology space for over 10 years and have helped build one of the best AI content creation platforms for the past two years and have been fascinated by human development, storytelling, and technology and its impact on society for my entire life.
If you're in marketing, copywriting, content creation, growth, and/or leadership and you're interested in this sort of thing: here are my Top 10 Predictions for AI for Content Marketing and Beyond, Over the Next 5-10 Years .
Committees
The future of AI in content marketing
1. Flood of AI content
2. A need for continuity Growth Storytelling
3. A strange arms race in AI content detection
4. Job change: higher order consciousness processes
5. AI Humanizer/Editor; AI Democratic Ethics Officer
6. Surprise: humans will remain humans
7. Macroeconomic trends will further drive AI, not slow it down
8. AI will create Black Swan macro trends on its own
9. More attention to human consciousness
10. Surprise: More emphasis on writing and presentation skills
Do you want to prepare for the future of branding, storytelling and content marketing?
The future of AI in content marketing
The future of AI in content marketing
1. Flood of AI content
Let’s get the obvious out of the way. Expect a complete maelstrom, a sea, of almost impossible to discern AI-generated content (what surprises me at this point is that AI-generated voiceovers in short video format seem to work better than human voices!).
2. A need for continuity Growth Storytelling
Expect a growing need for people, businesses and brands to find a israel business email list unique narrative. And you need to stay relevant, and do so by keeping the development of that narrative in co-creation with partners, customers and the market. The narrative that you are still working, buying and evolving, and that it helps you achieve your desired levels of growth, is something I like to call your Growth Story and you can read more about this future-proof approach to content marketing, here .
There will be very few brands that do not follow this line and somehow manage to remain successful.
3. A strange arms race in AI content detection
Expect a next boom of tools after the (current) boom of AI Content Generation Tools to come, which are designed to help humans figure out what content is actually created with the help of AI and what isn’t – think; plagiarism checking for AI, but also deepfake detectors, AI content blockers and the like. Expect this to create a strange arms race.
4. Job change: higher order consciousness processes
Expect jobs to change, with the possibility of losing some work, but no, AI will not take over your job — although people using AI smarter than you, and you not catching up and pivoting, could end up making you obsolete. Expect jobs to change, and people to follow suit, toward more strategic, empathy-driven, creative, higher-order consciousness processes in marketing and other departments, operations, and customer-facing functions. And both in business and outside of it, in our personal and community lives.
AI Humanizer Editor AI Democratic Ethics Officer
5. AI Humanizer/Editor; AI Democratic Ethics Officer
New jobs will be created, many of which are virtually impossible to predict now, but I’m betting on a new role of AI content editor/humanizer – someone who checks, edits and improves AI-generated content to make it more human and on-brand before publishing. Another role is the AI Ethics Officer (already in some places but much more important in the future). This person won’t operate in a philosophical bubble, but will co-create ethical policies, guidelines and processes together with the rest of the organization and its partners, potential customers and current customers/users.
6. Surprise: humans will remain humans
After the AI hype dies down a bit, people will want what they’ve always wanted: authentic human connection. Expect to see deeply human, personal content and creators flourish, and the creators and brands that can use them. AI in ways that strengthen the perception of their humanity and authenticity.