Let’s check out the most important ecommerce segments and then get into some campaign recommendations for each segment.
One crucial way of segmenting your visitors is by splitting them up according to their customer journey stage.
We often break the customer mexico whatsapp numbers journey down into different levels of awareness.
If you aren’t familiar with awareness levels in an ecommerce context, you can use this illustration as a “cheat sheet.” In a nutshell, a customer moves through the following stages:
The 5 levels of awareness
Source: SparkPPC
Popup boxes can be an invaluable tool to help your visitors move to the next customer awareness stage.
Use cases by segments
Now let’s look at each segment one by one. The question is: how can we help users move along smoothly to the next stage of the user journey?
When trying to answer that question, you should adopt a Customer Value Optimization mindset.
That means you need to maximize the lifetime value of all your customers by building lasting relationships with them.
But this process doesn’t begin after your customer makes a purchase: you should be thinking about increasing your average customer value from the very beginning of the customer journey.
Therefore, the messages you send to your customers in the unawareness stage (and the stages after that) must flow towards the post-purchase stage.
