11 Rules for Promoting Reels on Instagram
Posted: Wed Dec 18, 2024 3:35 am
As in many other services, there are also certain rules for promoting reels on Instagram. At the moment, videos receive a certain number of views and free coverage, and then, based on this data, the audience response is tracked, as in the case of TikTok. In the future, it will be increasingly difficult to “fly into rivers,” as they say now, so you should post videos now.
If your content has appeared in the "recommendations" section (magnifying glass icon) before, you can understand the principle by which this happened and use the same algorithm in promoting reels on Instagram.
When promoting a reel, remember that Instagram values:
Audience activity – which videos are shared more shop often, which ones are commented on, reposted and liked.
Interaction with the author of the video and content in general – users show those videos that are interesting to users.
Available information about the video - i.e. what music was used, description of the video, quality of the video itself and its content.
Information about the author of the video – his nickname.
At the moment, reels is interested in promoting those users who have few subscribers, but this “promotion” is unlikely to last long, so do not miss this opportunity.
Features of reels in Instagram
Features of reels in Instagram
What you need to do to get your reels featured :
Open profile – videos from a private account will only be visible to subscribers, so they won’t be able to “fly” into recommendations.
Use hashtags – they can be trending, branded, or to categorize videos.
Announce your reel in the feed and in stories - the user will be able to notice the video in publications on your account or in the story, and go to it. This will also increase views from subscribers and those who just "dropped in" to the account.
Interesting cover – do not forget about the importance of this point, as a bright and attractive cover will make the user watch the video. You can use the most colorful moment of the video for this, or use a prepared image from the gallery.
Filming specifically for reels – you can often see how TikTok videos are added to reels, but such videos will not be promoted. Initially, reels was created as a competitive alternative to TikTok. It is best to upload videos without any watermarks or shoot them through the reels service to promote reels on Instagram.
Analysis of your reels that "flew" into recommendations - look at the statistics of your videos, which of them Instagram shows most often. Try to create similar content.
Music in reels – at the moment it is impossible to say for sure whether Instagram promotes reels with relevant music, but in any case, the presence of such increases the number of reposts. Videos with trending music are more often shared by users.
Content for the target audience - if the interests of your subscribers coincide with the interests of their subscribers, then your content can be recommended to both. It is necessary to shoot those videos that will meet the expectations of your target audience, otherwise, random non-target users can hide or complain about your content, and this can negatively affect the promotion.
Long videos – in Reels you can shoot videos both 15 seconds and 60 seconds long. Give preference to the latter. Any service, like Instagram, is interested in its users spending more time there. Accordingly, long videos are promoted better.
Read also!
Reels on Instagram and its benefits for promoting products and services
Reels on Instagram and its benefits for promoting products and services
Track, analyze and follow trends – initially, when you don’t have your own special “thing” or unique presentation, shoot your reels in accordance with trends. Observe what often circulates in your recommendations, what ideas are relevant now on TikTok and what is popular there. The principle of operation of these two platforms is the same, so what is successful on TikTok will undoubtedly work in reels.
Time of publications – each service has its own time when published videos are included in recommendations. In order to understand at what time reels users scroll through the feed more often, analyze the statistics of each video that you published at different times.
If your content has appeared in the "recommendations" section (magnifying glass icon) before, you can understand the principle by which this happened and use the same algorithm in promoting reels on Instagram.
When promoting a reel, remember that Instagram values:
Audience activity – which videos are shared more shop often, which ones are commented on, reposted and liked.
Interaction with the author of the video and content in general – users show those videos that are interesting to users.
Available information about the video - i.e. what music was used, description of the video, quality of the video itself and its content.
Information about the author of the video – his nickname.
At the moment, reels is interested in promoting those users who have few subscribers, but this “promotion” is unlikely to last long, so do not miss this opportunity.
Features of reels in Instagram
Features of reels in Instagram
What you need to do to get your reels featured :
Open profile – videos from a private account will only be visible to subscribers, so they won’t be able to “fly” into recommendations.
Use hashtags – they can be trending, branded, or to categorize videos.
Announce your reel in the feed and in stories - the user will be able to notice the video in publications on your account or in the story, and go to it. This will also increase views from subscribers and those who just "dropped in" to the account.
Interesting cover – do not forget about the importance of this point, as a bright and attractive cover will make the user watch the video. You can use the most colorful moment of the video for this, or use a prepared image from the gallery.
Filming specifically for reels – you can often see how TikTok videos are added to reels, but such videos will not be promoted. Initially, reels was created as a competitive alternative to TikTok. It is best to upload videos without any watermarks or shoot them through the reels service to promote reels on Instagram.
Analysis of your reels that "flew" into recommendations - look at the statistics of your videos, which of them Instagram shows most often. Try to create similar content.
Music in reels – at the moment it is impossible to say for sure whether Instagram promotes reels with relevant music, but in any case, the presence of such increases the number of reposts. Videos with trending music are more often shared by users.
Content for the target audience - if the interests of your subscribers coincide with the interests of their subscribers, then your content can be recommended to both. It is necessary to shoot those videos that will meet the expectations of your target audience, otherwise, random non-target users can hide or complain about your content, and this can negatively affect the promotion.
Long videos – in Reels you can shoot videos both 15 seconds and 60 seconds long. Give preference to the latter. Any service, like Instagram, is interested in its users spending more time there. Accordingly, long videos are promoted better.
Read also!
Reels on Instagram and its benefits for promoting products and services
Reels on Instagram and its benefits for promoting products and services
Track, analyze and follow trends – initially, when you don’t have your own special “thing” or unique presentation, shoot your reels in accordance with trends. Observe what often circulates in your recommendations, what ideas are relevant now on TikTok and what is popular there. The principle of operation of these two platforms is the same, so what is successful on TikTok will undoubtedly work in reels.
Time of publications – each service has its own time when published videos are included in recommendations. In order to understand at what time reels users scroll through the feed more often, analyze the statistics of each video that you published at different times.