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Posted: Tue Dec 17, 2024 9:38 am
What Are The Key Components to Competitive Media Reporting?
Key components of competitive media reporting include:
Media Monitoring
Media monitoring involves tracking and collecting data australia girl whatsapp number on media mentions, articles, news stories, and social media posts related to a brand and its competitors. And according to a research on PR statistics, 62% of PR professionals uses and plans to use media monitoring tools in 2024.
In Determ, when monitoring competitors, we recommend segmenting the tracking process into earned and owned channels.
Earned Channels: This entails keeping tabs on what competitors post across their own channels, including social media platforms, websites, and other owned assets.
Owned Channels: Simultaneously, it involves monitoring what is being said about them online across various media channels.
Key components of competitive media reporting include:
Media Monitoring
Media monitoring involves tracking and collecting data australia girl whatsapp number on media mentions, articles, news stories, and social media posts related to a brand and its competitors. And according to a research on PR statistics, 62% of PR professionals uses and plans to use media monitoring tools in 2024.
In Determ, when monitoring competitors, we recommend segmenting the tracking process into earned and owned channels.
Earned Channels: This entails keeping tabs on what competitors post across their own channels, including social media platforms, websites, and other owned assets.
Owned Channels: Simultaneously, it involves monitoring what is being said about them online across various media channels.