Of course, you need to replenish your audience from time to time. There are two ways to do this. One of them is a subscription form. This is a window on the site that offers to chat with you. This is a pop-up or fixed form of arbitrary text, color and size, which appears either immediately after entering the page or a little later. The user clicks a special button in the form, after which he gets into the chat.
For other sites, you can use a active telegram number data direct link to the chatbot, which is located in your SendPulse account. It can be used, for example, in community posts or in your ads to gather the necessary people from outside your bot, and not just group members. Links can also be used outside of VK: in email newsletters or other social networks. By clicking on such a link, the user immediately enters into a dialogue with the community.
Please note that under the message input box there is a large blue button "Start", which many users click. This button starts a chain of welcome messages in your chatbot. Without setting up this chain, the user will receive a standard welcome message built into all SendPulse bots. If you are comfortable with this greeting, then leave it, if not, edit it.
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Prepare a mailing list
You have connected the bot, set up a greeting and recruited your audience. At this stage, you can already move on to sending out messages.
Preparing the mailing list
Preparing the mailing list
Go to the desired bot and click the "Create a newsletter" button. This will take you to the message settings page. The first step is to select recipients. In other words, you segment your audience. This is necessary in order to select the most interesting content for different users. For example, you can congratulate subscribers on a themed holiday, offer them interesting products, or tell newcomers what your newsletter is about.
SendPulse allows you to select subscribers by subscription date, receipt of newsletters, activity in the last 24 hours and active participation in bot chains. You can also use so-called tags - subscriber data that you set up yourself.
It's high time to try writing a message to VK mailing list and formatting it. Here you can:
Add a button . It can lead to one of the branches of your chatbot or to an external link.
Add subscriber information to the message text . By default, you have variables with names in your account. If you have created your own variables and collected information there, you can use them. This could be the subscriber's city of residence, education, occupation - in other words, everything that your imagination is rich in and that can be collected.
Add images , files or additional text blocks to your message.
As you create, keep an eye on the mobile preview on the right. There you can quickly see how your message will look on smaller smartphone screens and how many screens it will fit on.
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Be as specific as possible, don't overdo it with the design. Too many pictures, buttons, links and inappropriate name-calling in your messages can be annoying.
Send message
Your letter is ready, but before sending it out, always use the SendPulse test sending function. This way, the message will be delivered to the account that was initially connected to the service.
If there are no problems, then at the bottom of the page, click "Next" to continue sending. You have two options: send it right now or schedule it for a specific date and time. Next, the system displays the parameters by which the recipient segment was selected, the number of people to whom the mailing is addressed, and the number of messages sent.
Analyze the results
Statistics are available for each sent letter. To view them, go to the "My mailings" section and go to the one you are looking for. If you have a lot of mailings and it is difficult to find the one you need, use the "Filter" option. With it, you can quickly find letters by name, sending status or bot.
Analytics show how many messages were sent, how many were delivered and not delivered, and how many were rejected by recipients.
Analysis of results
Analysis of results
It also provides insight into audience engagement by showing the percentage of contacts who engage with the bot after receiving your email.
