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4. Measure customer satisfaction
The heartbeat of a successful business is the satisfaction of its customers. And you nurture customer satisfaction by actively gathering and analyzing feedback and then translating those insights into improvements.
Gathering and analyzing customer feedback
Your customers are your best advisors. And it’s easy when they comment on your social media posts and owned channels. But what happens when it’s on channels that you can’t control, like different forums, review pages, etc.?
This is where sentiment analysis within a media monitoring tool plays a significant role.
It allows you to observe how the sentiment towards your brand changes and pinpoint when and why specific changes happened.
