Every product or service has its strengths – those features that make it shine. Equally, there may be weaknesses that need attention. List all of these, including opportunities and threats.
What sets your offerings apart? Where can improvements american rich man contact number be made? What can endanger your success? Understanding these aspects is the first step toward optimization.
SWOT-ANALYSIS
SWOT analysis
3. Asses your marketing strategies
Do your marketing efforts hit the mark? And most importantly, do they work better than your competitors’?
You don’t have access to their metrics, of course. But there is a workaround that enables you to benchmark your campaigns against your competitors’.
Read 6 Steps To Build a Brand Marketing Strategy [+Examples]
Effectiveness of Current Marketing Efforts
Apart from analyzing key performance indicators (KPIs), such as reach, engagement, and conversion rates, you can easily track the effectiveness of your campaigns with additional metrics and charts through media monitoring. These are, for example, sentiment analysis, influencers, share of voice, word cloud, etc.