Many decisions are made based on intuition, assumptions, personal experiences, preferences and past results. Remember that guessing is missing and measuring is knowing. Invest in marketing expertise and strategic foresight . Follow developments and trends closely and conduct structured market and customer research.
2. Look ahead and reason back
Past results are no guarantee for the future. Look ahead to what you want to achieve in the future. Reason back to the present and then determine which steps you need to take to realize your ambitions. Repeat this regularly and exchange your multi-year policy and annual plan for a rolling strategy .
3. Work customer-driven
What do customers find important, what are their dreams and needs? That's what you do it for. Involve customers, but also employees and other stakeholders, in developing new products and services. Use the knowledge in the collective system.
4. Provide ambassadors
Stop spreading advertising messages. Make sure that customers and employees become ambassadors of the organization. Invest in satisfaction, loyalty and retention. Surprise customers and invest in internal branding and ambassador programs.
5. Be agile
Gain quick insight into which developments are important, what is happening in markets and what the changing wishes and needs of customers are. Ensure strategic agility , so that you can quickly adjust the organization, positioning and strategy.
The corona crisis forces companies and institutions to make sharp choices. Focus. Because only then will you be chosen, as an age-old marketing law states. That means continuously working on a distinctive position in society, the market and the mind of the customer.
Not an easy task, but the result is worth it if it indonesia telegram dataworks. More distinctiveness and more purposefulness. More continuity and right to exist for the organization. With more loyal and satisfied customers and employees. What more could you want?
Don't focus on criticism, but on compliments. Don't think from 'never again X', but from 'from now on always Y'. Learn the secrets of 'appreciative' work. The more you appreciate, the harder you innovate.
When most people hear the abbreviation AI, they immediately think of artificial intelligence . However, in the land of psychologists and trainers, these two letters also stand for something else, namely: Apprectiative Inquiry. Pardon? Well, let's translate that as 'appreciative inquiry'.
