Broker (brokerage model)
Posted: Tue Dec 17, 2024 8:58 am
2. Rental and leasing
Such as holiday homes, office buildings, kitchens, company cars, machines and tools. Users are given the right to use goods for a certain period in return for payment. The advantage for the customer is that he does not have to invest in the purchase. There are various forms of leasing such as financial lease (a form of purchase on instalments) and operational lease (the customer pays an all-in price per period for use).
3. License
Such as film, photo, video, drawings, music pieces, manuscripts and technologies. All covered by copyright, patent, etc. Licensees are given the right to commercially exploit an idea (to which the licensor has the intellectual property rights) for a fee. For example, by selling T-shirts with prints.
Such as real estate agents, marketplaces (eBay), auction houses (Christie's), hotel sites (Booking), agency agencies, recruitment and selection and credit card companies. They bring buyers and sellers together and facilitate the transaction. The fee can be a percentage of the transaction amount, for example. This also includes auctions.
5. Subscription ('subscription')
Such as newspapers, magazines, insurance, telephones, internet access, bus, train, swimming pool, stock market information, online magazines and cloud services. For a certain price, the customer periodically receives a product or service. Or has structural access to it. Think of having razor blades sent periodically or using a washing machine at home, which you do not buy, but for which you pay a fixed amount per wash. The customer has certainty and convenience and the supplier a fixed income stream.
Newspapers.
6. Membership
Such as gyms, broadcasting associations, political parties, business clubs and fan clubs. For a certain price, the customer is part of a 'club' with rights (to purchase products and services india telegram data under certain conditions) and obligations (for example, a purchase obligation).
7. Consumption
Think of water, gas, electricity, telephone taps, road pricing (travel zones) and time and space (stay). The actual use/consumption of a certain product or service is measured and charged. This is often based on a basic price with a surcharge for consumption. Sometimes in the form of a 'strip card'.
8. Service
Such as cars, machines, alarm systems, custom software and ICT. The product itself is sold for a competitive price. The company then earns on additional services such as financing, management, maintenance, repair, training and helpdesk.
9. Bait and hook
Think of printers with cartridges, a razor system with blades, game consoles with games and Senseo with coffee pads. Customers are 'lured' with a relatively cheap basic product ( bait ) after which the profit is made with relatively expensive parts that you need ( hook ). Also occurs in the form of 'tied sales'. Customers are 'trapped' in the supplier's product ( vendor lock-in ).
Such as holiday homes, office buildings, kitchens, company cars, machines and tools. Users are given the right to use goods for a certain period in return for payment. The advantage for the customer is that he does not have to invest in the purchase. There are various forms of leasing such as financial lease (a form of purchase on instalments) and operational lease (the customer pays an all-in price per period for use).
3. License
Such as film, photo, video, drawings, music pieces, manuscripts and technologies. All covered by copyright, patent, etc. Licensees are given the right to commercially exploit an idea (to which the licensor has the intellectual property rights) for a fee. For example, by selling T-shirts with prints.
Such as real estate agents, marketplaces (eBay), auction houses (Christie's), hotel sites (Booking), agency agencies, recruitment and selection and credit card companies. They bring buyers and sellers together and facilitate the transaction. The fee can be a percentage of the transaction amount, for example. This also includes auctions.
5. Subscription ('subscription')
Such as newspapers, magazines, insurance, telephones, internet access, bus, train, swimming pool, stock market information, online magazines and cloud services. For a certain price, the customer periodically receives a product or service. Or has structural access to it. Think of having razor blades sent periodically or using a washing machine at home, which you do not buy, but for which you pay a fixed amount per wash. The customer has certainty and convenience and the supplier a fixed income stream.
Newspapers.
6. Membership
Such as gyms, broadcasting associations, political parties, business clubs and fan clubs. For a certain price, the customer is part of a 'club' with rights (to purchase products and services india telegram data under certain conditions) and obligations (for example, a purchase obligation).
7. Consumption
Think of water, gas, electricity, telephone taps, road pricing (travel zones) and time and space (stay). The actual use/consumption of a certain product or service is measured and charged. This is often based on a basic price with a surcharge for consumption. Sometimes in the form of a 'strip card'.
8. Service
Such as cars, machines, alarm systems, custom software and ICT. The product itself is sold for a competitive price. The company then earns on additional services such as financing, management, maintenance, repair, training and helpdesk.
9. Bait and hook
Think of printers with cartridges, a razor system with blades, game consoles with games and Senseo with coffee pads. Customers are 'lured' with a relatively cheap basic product ( bait ) after which the profit is made with relatively expensive parts that you need ( hook ). Also occurs in the form of 'tied sales'. Customers are 'trapped' in the supplier's product ( vendor lock-in ).