If you aren’t ready to invest in a media monitoring tool
Posted: Tue Dec 17, 2024 8:58 am
you can start using this content change detection and notification service. It notifies you via email whenever there are new searches, including websites, press releases, blogs or scientific research connected to chosen keywords.
Tracking social media activity. If your brand and africa whatsapp number your competitors run social media profiles, gathering information from these channels is essential (and can be done automatically).
Read Competitive Media Reporting Guide for PR and Marketing Professionals
After collecting all of this data, you can compare them to your brand’s performance in a single dashboard (just like on the one below!).
competitive analysis in Determ
Determ competitive analysis
1. Use media monitoring tools to automate the process
In the past, media monitoring was limited to tracking paper magazines and radio or tv mentions. Today, there are thousands of different content formats on the Internet. As a result, it’s impossible to manually weed out every place where there is a brand mention. And that’s where automation tools can come to the rescue.
Tracking social media activity. If your brand and africa whatsapp number your competitors run social media profiles, gathering information from these channels is essential (and can be done automatically).
Read Competitive Media Reporting Guide for PR and Marketing Professionals
After collecting all of this data, you can compare them to your brand’s performance in a single dashboard (just like on the one below!).
competitive analysis in Determ
Determ competitive analysis
1. Use media monitoring tools to automate the process
In the past, media monitoring was limited to tracking paper magazines and radio or tv mentions. Today, there are thousands of different content formats on the Internet. As a result, it’s impossible to manually weed out every place where there is a brand mention. And that’s where automation tools can come to the rescue.