If for example you want
Posted: Tue Dec 17, 2024 8:55 am
Creating a website is much easier than you think. More and more companies want to have an online presence and centralize their marketing strategy so as not to depend on, for example, an Instagram account.
However, despite the fact that having a website is increasingly essential for the growth of any company, there are many prejudices about the process of creating one since it seems to be a rather complicated process.
Fortunately, new and better options are constantly being created so that companies can have a website in a faster and easier way. Such is the case of website creation platforms , an increasingly popular option since they allow you to create websites from templates, have easy-to-use visual editors, hosting and even the possibility of configuring a personalized domain name, thus overcoming all technical difficulties in creating a website.
By the end of this article, you will surely have a clearer idea of what you need to have a website that supports your business objectives, options for tools to create your own, and you will surely want to try Escala to create effective Landing Pages for your marketing campaigns in 3 steps .
Do I need technical skills to create a website?
Illustration in reference to whether I need technical skills to create a website in 5 steps
Not necessarily. We could say that there are two ways to create a website; through code, that is, web development based on HTML, CSS, Javascript and other programming languages, or through a website creation platform like Escala that makes the job easier and faster.
Creating a website using code can be time-consuming to learn and master, but with website creation tools, you can create one even without having great coding skills.
How to create a website in 5 steps
Illustration referring to the step-by-step instructions on how to create a website in 5 steps
These are the steps to follow to create a website for your company:
Choose the type of website you want to create
Choose a website creation platform
Define the structure of your website
Prepare and create the content of your web pages
Review and publish your website
Choose the type of website you want to create
Your website should support your business goals , otherwise having a website for the sake of having one doesn't seem like a promising option. Having a clear idea of whether your goal is to create a portfolio, generate leads or sell online, you can better define what type of website you need to boost this goal. These are the main types of websites and their main use:
Online store or e-commerce; to sell your products online
Blog or editorial website; to publish content periodically
Digital portfolio or resume; to present your work and contact information
Landing page ; to generate leads or potential clients for your services
Learn the difference between a website and a landing page .
Once you are clear about what type of website best supports your business objectives, it is time to choose the ideal platform to create it.
Choose a website creation platform
As we mentioned before, the best and easiest option to create your website is to rely on a website creation platform .
These tools take care of the “harder” part, i.e. the technical side of your website by offering you templates, easy-to-use drag-and-drop visual editors, hosting, and even the option to set up a custom domain name. Why make it harder when it can be pretty easy?
We present you 5 of the 10 best tools to create a website for your business:
Scale
WordPress.com
Zyro
Wix
Dreamweaver
Learn more about these and other tools in our list of the 10 best tools for creating a website .
Scale logo
You are one click away from receiving
a Free Demo
Get a demo
Structure of your website
Once you have chosen the type of website you need and the ideal platform to create it, it is time to decide which sections you need on your website and the content you should include.
If your goal is to present your company and display a lot of content about it, then you can consider the following sections or internal pages within your website:
Home page; this is the main page of your website
About us page; present your business, story, vision, etc.
Contact page; provides your company's contact information
FAQ page, privacy policy and terms of use
to create an online store you must add pages like:
Product pages – present your products, prices and payment options
Category pages - organize your products by common characteristics
Transactional pages; shopping cart, checkout pages, etc.
Legal pages; for example, return and exchange policy
If your goal is to generate potential clients for your services, then one landing page (or a series of them) will suffice . Among its main advantages you will have:
They allow you to collect the email addresses of your leads
They avoid distractions to the user who visits it
They have a much higher focus on conversion
You will only need to design a general landing page or one for each service australia whatsapp number data you want to promote and a thank you page .
Recommendations for defining the structure of your website:
Brainstorm on paper and pencil what you want to put on the website
Take inspiration from competitors' websites or interesting brands
Create a list in Excel with the internal pages of your website, their purpose, what content they will display, etc.
Discover 14 examples of successful landing pages and why we like them .
Prepare and create the content of your web pages
Content is a crucial factor for your company to provide credibility and generate potential clients or online sales, for this reason you must take care of the different elements that will be on your website:
However, despite the fact that having a website is increasingly essential for the growth of any company, there are many prejudices about the process of creating one since it seems to be a rather complicated process.
Fortunately, new and better options are constantly being created so that companies can have a website in a faster and easier way. Such is the case of website creation platforms , an increasingly popular option since they allow you to create websites from templates, have easy-to-use visual editors, hosting and even the possibility of configuring a personalized domain name, thus overcoming all technical difficulties in creating a website.
By the end of this article, you will surely have a clearer idea of what you need to have a website that supports your business objectives, options for tools to create your own, and you will surely want to try Escala to create effective Landing Pages for your marketing campaigns in 3 steps .
Do I need technical skills to create a website?
Illustration in reference to whether I need technical skills to create a website in 5 steps
Not necessarily. We could say that there are two ways to create a website; through code, that is, web development based on HTML, CSS, Javascript and other programming languages, or through a website creation platform like Escala that makes the job easier and faster.
Creating a website using code can be time-consuming to learn and master, but with website creation tools, you can create one even without having great coding skills.
How to create a website in 5 steps
Illustration referring to the step-by-step instructions on how to create a website in 5 steps
These are the steps to follow to create a website for your company:
Choose the type of website you want to create
Choose a website creation platform
Define the structure of your website
Prepare and create the content of your web pages
Review and publish your website
Choose the type of website you want to create
Your website should support your business goals , otherwise having a website for the sake of having one doesn't seem like a promising option. Having a clear idea of whether your goal is to create a portfolio, generate leads or sell online, you can better define what type of website you need to boost this goal. These are the main types of websites and their main use:
Online store or e-commerce; to sell your products online
Blog or editorial website; to publish content periodically
Digital portfolio or resume; to present your work and contact information
Landing page ; to generate leads or potential clients for your services
Learn the difference between a website and a landing page .
Once you are clear about what type of website best supports your business objectives, it is time to choose the ideal platform to create it.
Choose a website creation platform
As we mentioned before, the best and easiest option to create your website is to rely on a website creation platform .
These tools take care of the “harder” part, i.e. the technical side of your website by offering you templates, easy-to-use drag-and-drop visual editors, hosting, and even the option to set up a custom domain name. Why make it harder when it can be pretty easy?
We present you 5 of the 10 best tools to create a website for your business:
Scale
WordPress.com
Zyro
Wix
Dreamweaver
Learn more about these and other tools in our list of the 10 best tools for creating a website .
Scale logo
You are one click away from receiving
a Free Demo
Get a demo
Structure of your website
Once you have chosen the type of website you need and the ideal platform to create it, it is time to decide which sections you need on your website and the content you should include.
If your goal is to present your company and display a lot of content about it, then you can consider the following sections or internal pages within your website:
Home page; this is the main page of your website
About us page; present your business, story, vision, etc.
Contact page; provides your company's contact information
FAQ page, privacy policy and terms of use
to create an online store you must add pages like:
Product pages – present your products, prices and payment options
Category pages - organize your products by common characteristics
Transactional pages; shopping cart, checkout pages, etc.
Legal pages; for example, return and exchange policy
If your goal is to generate potential clients for your services, then one landing page (or a series of them) will suffice . Among its main advantages you will have:
They allow you to collect the email addresses of your leads
They avoid distractions to the user who visits it
They have a much higher focus on conversion
You will only need to design a general landing page or one for each service australia whatsapp number data you want to promote and a thank you page .
Recommendations for defining the structure of your website:
Brainstorm on paper and pencil what you want to put on the website
Take inspiration from competitors' websites or interesting brands
Create a list in Excel with the internal pages of your website, their purpose, what content they will display, etc.
Discover 14 examples of successful landing pages and why we like them .
Prepare and create the content of your web pages
Content is a crucial factor for your company to provide credibility and generate potential clients or online sales, for this reason you must take care of the different elements that will be on your website: