Takeaway: This trend demonstrates the power of simplicity, nostalgia, and cross-generational appeal.
8. Hello, Sharks
Inspired by the investor pitch format from "Shark Tank," Hello, Sharks sees creators on TikTok "pitch" exaggerated personal requests to the audience (the imaginary sharks). Pitches included everything from a midnight Taco Bell run to financial stability.
TikToker Madi (@maaaddsssssss) popularized it with their video asking the sharks to let her quit her job, go on trips with her friends, and in return, give them a full run down of the gossip. It got nearly 11 million views. Skincare brand Sol de Janerio joined the trend and gained over 500,000 views. The authentic trend resonated with the internet’s obsession with skincare, allowing Sol de Janeiro to connect authentically with viewers.
Takeaway: The Hello Sharks trend embodies relatability and humor. It gave brands and creators a way to connect on everyday human struggles and desires in a fun, engaging format.
9. Hopecore
Social media favors dark humor and chaos, but the viral Hopecore trend offers a refreshing alternative. It’s not about dwelling on life's problems (or laughing at them) — it’s about optimism.
Hopecore - 2024 social media memeImage source
The trend is simple, featuring wholesome videos and pictures with an uplifting affirmation. For example, a video posted by @hopecore.o of a child hearing clearly for the first time with the caption "life is beautiful" received over 22 million views on TikTok. SoulCycle embraced the trend, posting a video of an instructor in class with the caption "Be inspired by the strength of your SOUL" that matches the brand's positivity.
