Why TikTok is liked by the public
Posted: Tue Dec 17, 2024 6:26 am
Record a short jingle and ask users to invent a small themed choreography . Once the videos are uploaded to the contest platform, you can proceed with a voting game mechanic , that is, other users vote on the videos and the one who has won the most votes wins, or with a jury , which will analyze the most deserving videos for originality and adherence to the contest theme.
Following the same gameplay mechanics as Instagram Giveaways, you can create a video on your TikTok account and ask users to like and comment to enter a random drawing for prizes up for grabs.Launched in 2016, TikTok has become one of the most used social media in the world with an exponential growth to say the least. Born as a simple evolution of Musical.ly, TikTok was initially a virtual place where Generation Z could express themselves freely without the “control” of their parents. Today, however, the platform has conquered a wider age target , even if the prevalence remains the very young who spend several hours here between one video and another.
TikTok, as already anticipated, thanks to the pandemic that has buy country b2b b2c email address list led people to have more free time at home, has conquered a wider age target. Suffice it to say that the peak in Italy was reached precisely between April and July 2020, with over 6.3 million monthly active users .
There is no point in denying it: TikTok is a trend that even generations who struggle to really understand it like, and the reason is very simple: the lightness of the content on the platform. Facebook has become “heavy”, a giant bar where you can find users arguing in every corner (or better said posts), Instagram has become too glossy and excessively constructed, Twitter and Pinterest have never really had a hold in Italy, and LinkedIn is where you go to peek at professional content.
TikTok, on the other hand, is fresh and light-hearted. Here you can find light entertainment content , but also several companies and publishers that are experimenting with the potential of edutainment in order to entertain their audience in an educational way , especially younger users.
Does it make sense to launch a contest on TikTok?
The answer is yes , obviously if your audience is present on the platform. TikTok currently has 1 billion users worldwide , with more than 10 million active users in Italy (and constantly increasing). Of course, if compared to Meta's numbers, TikTok's seem peanuts, but we have to consider that the platform is about 10 years younger than Facebook and that its growth has been truly exponential.
Another statistic that shows how much TikTok is loved by its users is the time spent in-app . Globally, it is around 89 minutes per day in 2021.
Data that is impossible to ignore and that puts us in front of a reality that no social media manager would have thought of at the time of its launch: TikTok is not just a flash in the pan in the social media landscape, but is destined to last and become part of the daily life of each of us. It is no coincidence that the TikTok platform for companies is evolving with ever new tools in order to outline effective marketing strategies, with the possibility of creating effective ads like on other social media.
Following the same gameplay mechanics as Instagram Giveaways, you can create a video on your TikTok account and ask users to like and comment to enter a random drawing for prizes up for grabs.Launched in 2016, TikTok has become one of the most used social media in the world with an exponential growth to say the least. Born as a simple evolution of Musical.ly, TikTok was initially a virtual place where Generation Z could express themselves freely without the “control” of their parents. Today, however, the platform has conquered a wider age target , even if the prevalence remains the very young who spend several hours here between one video and another.
TikTok, as already anticipated, thanks to the pandemic that has buy country b2b b2c email address list led people to have more free time at home, has conquered a wider age target. Suffice it to say that the peak in Italy was reached precisely between April and July 2020, with over 6.3 million monthly active users .
There is no point in denying it: TikTok is a trend that even generations who struggle to really understand it like, and the reason is very simple: the lightness of the content on the platform. Facebook has become “heavy”, a giant bar where you can find users arguing in every corner (or better said posts), Instagram has become too glossy and excessively constructed, Twitter and Pinterest have never really had a hold in Italy, and LinkedIn is where you go to peek at professional content.
TikTok, on the other hand, is fresh and light-hearted. Here you can find light entertainment content , but also several companies and publishers that are experimenting with the potential of edutainment in order to entertain their audience in an educational way , especially younger users.
Does it make sense to launch a contest on TikTok?
The answer is yes , obviously if your audience is present on the platform. TikTok currently has 1 billion users worldwide , with more than 10 million active users in Italy (and constantly increasing). Of course, if compared to Meta's numbers, TikTok's seem peanuts, but we have to consider that the platform is about 10 years younger than Facebook and that its growth has been truly exponential.
Another statistic that shows how much TikTok is loved by its users is the time spent in-app . Globally, it is around 89 minutes per day in 2021.
Data that is impossible to ignore and that puts us in front of a reality that no social media manager would have thought of at the time of its launch: TikTok is not just a flash in the pan in the social media landscape, but is destined to last and become part of the daily life of each of us. It is no coincidence that the TikTok platform for companies is evolving with ever new tools in order to outline effective marketing strategies, with the possibility of creating effective ads like on other social media.