Tips for App Store Optimization
App-Store-Optimization-ASO_3
App stores use keyword triggers in your app czech republic phone number library name, title, description, and associated fields, so be sure to take the time to research the best keywords to use and revisit them regularly for optimization opportunities.
How you present your app store product page will have a huge impact on the conversion rate value (downloads) you get from the page. Product page CRO should be an ongoing area of focus to generate downloads.
Thumbnails and screenshots used to promote your app on app stores directly impact click-through rates (CTR) for impressions compared to clicks to additional app pages.
Run A/B testing on each of your app store areas to continuously improve key metrics (CTR, CRO, etc.) associated with the area. This type of experimentation and hypothesis testing is crucial to extracting every ounce of value from existing optimization areas in app stores.
Consider using Apple’s Spotlight Search. Using this app store, users can search for apps that they have previously installed on their mobile phones. When you enable Apple’s Spotlight Search, you can also influence app usage and engagement levels as people will come across your app more frequently.
ASO is a process that needs to be monitored and continually adjusted over a period of time. Your optimal set of keywords is rarely the one you first choose to put in the app store.
In most cases, little research is done on keyword searches or the app is released to the market before any research is done, so most apps remain hidden and the likelihood of being discovered is very low.
To gain what ASO offers, you have to put in the time and effort, just like SEO. If you do, you will have a consistent channel that will drive traffic to your app all the time.
Getting found is one of the most difficult challenges for mobile apps, but don’t worry, it’s a problem you can easily solve with the tips above.
