Ways to Reduce Bounce Rate on E-Commerce Sites
Posted: Tue Dec 17, 2024 6:10 am
View Best Deals / Discounts / Limited Time Offers
Play the urgency card to grab visitors’ attention. Scarcity is identified as one of the six principles of persuasion in Robert Cialdini’s epic book on influence. One way to grab visitors’ attention on the homepage is to showcase your best deals and discounts in the banner itself. Make sure to prominently display your limited-time offer in the header.
4. Eliminate Distractions
Too many options often confuse people cyprus phone number library and disrupt action. Don’t overwhelm your homepage with information. Simplify your design and try to reduce distractions.
5. Offer Live Chat Help
While improved product availability and a comprehensive help section can solve many customer questions, having a 24/7 live chat feature is an even bigger help. Visitors may get stuck in places you didn’t consider or have questions you never thought existed.
6. Give Them More Relationship Building Options
There may be a situation where the potential customer is not yet ready to make a purchase and needs more convincing. You should feed them extra information by providing links to product manuals and customer reviews.
Is your return policy clearly stated on your product pages to offset potential customers’ risk aversion? Is it clear how and where the product is made? What do satisfied customers think of your products, and are these reviews prominently featured?
Make sure that any new links you open have a CTA like ‘Buy Now.’ The idea here is to keep the visitor on the site long enough to make the sale.
7. Turn Off Autoplay
Have you created product videos and uploaded them to all your product pages to grab a slice of the rich online video pie? Great.
But be careful! When aiming to increase conversions, do not irritate potential customers by constantly showing them a video that they cannot close even if they do not want to watch it. Do not autoplay videos.
Play the urgency card to grab visitors’ attention. Scarcity is identified as one of the six principles of persuasion in Robert Cialdini’s epic book on influence. One way to grab visitors’ attention on the homepage is to showcase your best deals and discounts in the banner itself. Make sure to prominently display your limited-time offer in the header.
4. Eliminate Distractions
Too many options often confuse people cyprus phone number library and disrupt action. Don’t overwhelm your homepage with information. Simplify your design and try to reduce distractions.
5. Offer Live Chat Help
While improved product availability and a comprehensive help section can solve many customer questions, having a 24/7 live chat feature is an even bigger help. Visitors may get stuck in places you didn’t consider or have questions you never thought existed.
6. Give Them More Relationship Building Options
There may be a situation where the potential customer is not yet ready to make a purchase and needs more convincing. You should feed them extra information by providing links to product manuals and customer reviews.
Is your return policy clearly stated on your product pages to offset potential customers’ risk aversion? Is it clear how and where the product is made? What do satisfied customers think of your products, and are these reviews prominently featured?
Make sure that any new links you open have a CTA like ‘Buy Now.’ The idea here is to keep the visitor on the site long enough to make the sale.
7. Turn Off Autoplay
Have you created product videos and uploaded them to all your product pages to grab a slice of the rich online video pie? Great.
But be careful! When aiming to increase conversions, do not irritate potential customers by constantly showing them a video that they cannot close even if they do not want to watch it. Do not autoplay videos.