Delivery Method
Device Targeting
Placement Targeting (Including Exclusions)
Frequency Cap
Ad Rotation
Contextual Targeting
This level of “Letting Google Handle” may croatia phone number library upset advertisers, but Google states that these are exclusions automatically applied to keep your ads away from content like violence and profanity.
Google also automatically puts together ads for a placement type based on the copy and elements the advertiser specified during setup.
Like what they offer with Universal App Campaigns and Dynamic Search Ads, it uses a “Set It and Forget It” methodology to let Google run it the way it thinks it should be done.
This level of intrusion can be very frustrating for both media buyers and the brands they manage, but heavy users are seeing surprising success with Google’s latest offering.
Advertisers must start a Discovery campaign to run discovery ads. The new campaign type in Google Ads follows a pattern that began with Universal App campaigns (now simply called App campaigns), where advertisers uploaded their assets, threw together some ideas, and had ad serving handled completely automatically across a number of Googles.
Discovery campaigns can automatically appear in the Google Discover feed, YouTube home feed, and social and promotions tabs in G-Mail.
Depending on users' account settings, Google may use web and app activity, device information, location history, and home location to personalize feed content, which is largely AMP-enabled.
