Five mistakes to avoid in your 2014 digital strategy
Posted: Tue Dec 17, 2024 6:00 am
Create digital marketing strategies isolated from the company's main marketing strategy
Like all marketing and communication actions, if they are isolated, they will die or simply will not contribute anything to the company's business and therefore will become an expense, instead of an investment whose return can be clearly demonstrated. Therefore, it is important that when developing your digital marketing strategy, you first have a clear idea of what your marketing strategy is in general. Knowing your target market, knowing what your annual and monthly sales goal is, taking into account the other means you are using to attract customers, having clear indicators of what percentage of prospects become customers, among others, are the data that you must analyze to be clear, within that context, how your digital actions will contribute to your marketing strategy.
As an example of the good results of integrating your digital marketing b2c cell phone number list strategy into the company's general marketing strategy, there is the case of the Hubspot study that shows that the Customer Acquisition Cost (CPA) is reduced by almost $200 by achieving a formal integration of the sales strategy with the Inbound marketing strategy, which mainly covers the digital aspect.
Digital Strategy - Customer Acquisition Cost
2. Thinking that digital is just an alternative means of dissemination
Consumers are more than trained to ignore the noise that distracts them from finding what they need on the Internet. Therefore, if you create your website, social media and email marketing with the idea of having a low-cost channel to inform your customers, such as a flyer, you are wasting your efforts and valuable opportunities to increase your sales and retain your customers. Digital media is the most cost-effective way to attract customers and close deals for most industries, so don't waste your money creating channels dedicated only to spreading general information about your company. Your consumers will simply ignore it if it doesn't really help them meet their needs.
To give you an idea of the growth potential your company can have on the Internet, consider the data from the latest survey Hubspot conducted with 3,300 marketing professionals around the world on what the main sources of customer prospects are, and digital sources are the most important for most of them.
Like all marketing and communication actions, if they are isolated, they will die or simply will not contribute anything to the company's business and therefore will become an expense, instead of an investment whose return can be clearly demonstrated. Therefore, it is important that when developing your digital marketing strategy, you first have a clear idea of what your marketing strategy is in general. Knowing your target market, knowing what your annual and monthly sales goal is, taking into account the other means you are using to attract customers, having clear indicators of what percentage of prospects become customers, among others, are the data that you must analyze to be clear, within that context, how your digital actions will contribute to your marketing strategy.
As an example of the good results of integrating your digital marketing b2c cell phone number list strategy into the company's general marketing strategy, there is the case of the Hubspot study that shows that the Customer Acquisition Cost (CPA) is reduced by almost $200 by achieving a formal integration of the sales strategy with the Inbound marketing strategy, which mainly covers the digital aspect.
Digital Strategy - Customer Acquisition Cost
2. Thinking that digital is just an alternative means of dissemination
Consumers are more than trained to ignore the noise that distracts them from finding what they need on the Internet. Therefore, if you create your website, social media and email marketing with the idea of having a low-cost channel to inform your customers, such as a flyer, you are wasting your efforts and valuable opportunities to increase your sales and retain your customers. Digital media is the most cost-effective way to attract customers and close deals for most industries, so don't waste your money creating channels dedicated only to spreading general information about your company. Your consumers will simply ignore it if it doesn't really help them meet their needs.
To give you an idea of the growth potential your company can have on the Internet, consider the data from the latest survey Hubspot conducted with 3,300 marketing professionals around the world on what the main sources of customer prospects are, and digital sources are the most important for most of them.