Also read: 5 ways to plan an effective advertising campaign
Of course, there are other approaches: a niche as a market with less competition or a niche as a sales market. Today, however, we will focus on the concept of a niche as a marketing strategy. The key here is to understand and satisfy the needs of a selected group of customers, which allows you to build a strong position on the market.
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Are niche marketing strategies effective?
Effective niche marketing? It's possible! By choosing your niche market, you can gain a lot - primarily due to the unique features of such a market segment. We describe the most important ones below.
Less competition
A niche market segment is associated with less competition. This allows companies to more easily gain a leadership position, which in turn attracts the attention of customers.
