2025 social media trends - trend 12 - Bluesky and Threads duke it out for X’s spot
Image source
Quick take: Don't put all your eggs in one text-based basket. Experiment with both Threads and Bluesky to understand where your audience engages most, and keep an eye on their evolving features and user bases.
How to work these trends into your 2025 social media strategy
We’ve covered a lot of new ground, but the goal of social media stays the same: to meet your audience where they are and connect with them through great storytelling.
Build community: Create spaces for authentic audience connections using new platform features
Explore new storytelling approaches: Make content more engaging through narrative, from simple behind-the-scenes to ongoing storylines
Encourage employee voices: Enable your team to safely share their expertise and experiences
Right-size your social team: Pick the platforms and content types where you'll make the biggest impact
Think long-term: Prioritize content strategies you can maintain long-term over chasing every trend
Remember, these trends aren't commandment — they're opportunities to explore. Pick what works with your goals on social and adapt them to fit your unique needs.
In today’s competitive social media landscape, simply determining your content strategy and scheduling cadence isn’t enough. To stand out, it’s important to leverage unique in-channel features that can elevate your engagement — one of which is the strategic use of first comments.
We’re excited to announce that you can now schedule first comments with your Facebook posts. Read on to discover how to create an effective first comment, gather content inspiration, and more!
