By strengthening your own digital assets, you can take greater advantage of paid media and more easily gain authority
Posted: Tue Dec 17, 2024 5:27 am
While positive mentions of your brand from third parties are more trustworthy to users, it is difficult to get them if you do not have your own digital assets.
Taking this last point into account, the question to be answered next is how to gain authority and “earned media” through your digital assets or “owned media”?
How to gain authority and earned media through your digital assets
1. Create quality, shareable content
Once you build a great website for your business, don't just leave it there and wait for traffic to come. Create a blog, post there regularly, and spread your content as far as you can . Every time you publish an article, think about the needs and challenges of your potential customers and how to meet them with your content. Add social buttons and add images, infographics, and other engaging resources that are easy to share.
2. Spend time wisely on social media
Without social media, you and your potential customers would be strangers . That's why consumer mobile number database you should invest time in connecting with them individually. Create filters and monitor the activity of your leads, influencers and people of interest. Create conversations with them and share interesting content. Show your most loyal followers that they are important to you. This way, you will gain notoriety, authority and make your brand attractive to them.
3. Make your customers happy by completely exceeding their expectations
Customers do not automatically become promoters of your brand. To achieve this goal, you have to go a step further than satisfying their needs. You must provide them with a memorable experience with your services or products. Only then will you get them to speak positively about you to others, and mainly through your digital channels.
Now it's your turn, tell us in the comments how you have managed to take advantage of your digital assets and especially your website. If you have found other ways to digitally strengthen your brand and your own digital assets, be sure to share them with us and our readers.
Taking this last point into account, the question to be answered next is how to gain authority and “earned media” through your digital assets or “owned media”?
How to gain authority and earned media through your digital assets
1. Create quality, shareable content
Once you build a great website for your business, don't just leave it there and wait for traffic to come. Create a blog, post there regularly, and spread your content as far as you can . Every time you publish an article, think about the needs and challenges of your potential customers and how to meet them with your content. Add social buttons and add images, infographics, and other engaging resources that are easy to share.
2. Spend time wisely on social media
Without social media, you and your potential customers would be strangers . That's why consumer mobile number database you should invest time in connecting with them individually. Create filters and monitor the activity of your leads, influencers and people of interest. Create conversations with them and share interesting content. Show your most loyal followers that they are important to you. This way, you will gain notoriety, authority and make your brand attractive to them.
3. Make your customers happy by completely exceeding their expectations
Customers do not automatically become promoters of your brand. To achieve this goal, you have to go a step further than satisfying their needs. You must provide them with a memorable experience with your services or products. Only then will you get them to speak positively about you to others, and mainly through your digital channels.
Now it's your turn, tell us in the comments how you have managed to take advantage of your digital assets and especially your website. If you have found other ways to digitally strengthen your brand and your own digital assets, be sure to share them with us and our readers.