European Commission adopts new adequacy decision for EU-US data flows
Posted: Tue Dec 17, 2024 5:18 am
It is no secret that Threads collects highly sensitive data, such as health data, financial data, and browsing history, among others, and is in complete disagreement with European regulations. However, in the countries where it was officially released, Threads has achieved a fair amount of success, surpassing 100 million subscribers in a few hours. We will have to wait to see if it will be yet another social meteor or if we should prepare for a new era.
The European Commission recently adopted its adequacy decision use a bulk sms service to compile your list for the EU-US Data Privacy Framework. The conclusion reached is that the United States provides a comparable level of protection to the European Union and is therefore safe in collecting personal data from users. In practice? Personal data can flow safely from the EU to companies in the United States (operating under the Data Privacy Framework) without having to implement additional security measures.
Bottom line: Last year, the data protection regulator said that data transfer to the US through the use of Google Universal Analytics violated the GDPR. With this new EU-US Data Privacy Framework, data transfer between the EU and the US should no longer be a problem .
Indeed, the data privacy framework introduces new safeguards that address the concerns of the European Court of Justice, and US companies will be able to join the Data Privacy Framework by committing to a detailed set of privacy obligations.
Obviously this is just a first step, but it is a first step we have been waiting for for a long time. though WhatsApp is an integral part of our lives, there are still a few (but growing ) companies that leverage it in their strategy. Because it allows you to connect in a personal and conversational way with your users and customers, WhatsApp is an excellent tool for building strong and lasting relationships with your target audience , providing a more personalized and direct experience than other channels.
Lead generation on WhatsApp: why do it?
WhatsApp is an extremely effective communication channel because it allows you to bypass some of the most common problems encountered with webchat or email marketing tools. For example, traditional webchats increase the risk of losing contacts because website visitors may browse anonymously, and both parties must be online at the same time to communicate. On the other hand, we have newsletters, where the possibility of emails getting lost in the chaos of communications, or ending up in the “promotions” or “spam” folder, is very high.
The European Commission recently adopted its adequacy decision use a bulk sms service to compile your list for the EU-US Data Privacy Framework. The conclusion reached is that the United States provides a comparable level of protection to the European Union and is therefore safe in collecting personal data from users. In practice? Personal data can flow safely from the EU to companies in the United States (operating under the Data Privacy Framework) without having to implement additional security measures.
Bottom line: Last year, the data protection regulator said that data transfer to the US through the use of Google Universal Analytics violated the GDPR. With this new EU-US Data Privacy Framework, data transfer between the EU and the US should no longer be a problem .
Indeed, the data privacy framework introduces new safeguards that address the concerns of the European Court of Justice, and US companies will be able to join the Data Privacy Framework by committing to a detailed set of privacy obligations.
Obviously this is just a first step, but it is a first step we have been waiting for for a long time. though WhatsApp is an integral part of our lives, there are still a few (but growing ) companies that leverage it in their strategy. Because it allows you to connect in a personal and conversational way with your users and customers, WhatsApp is an excellent tool for building strong and lasting relationships with your target audience , providing a more personalized and direct experience than other channels.
Lead generation on WhatsApp: why do it?
WhatsApp is an extremely effective communication channel because it allows you to bypass some of the most common problems encountered with webchat or email marketing tools. For example, traditional webchats increase the risk of losing contacts because website visitors may browse anonymously, and both parties must be online at the same time to communicate. On the other hand, we have newsletters, where the possibility of emails getting lost in the chaos of communications, or ending up in the “promotions” or “spam” folder, is very high.