The utility of behavioral data and engagement strategies
Posted: Tue Dec 17, 2024 4:57 am
The type of data that is most useful for developing an empathy map or for empathetically connecting with a potential target customer is behavioral data .
This is because if we only looked at the first quadrant of the empathy map we would not have enough data to really know the person the map refers to: knowing only what the feedback or opinion explicitly expressed by people is allows us to stay on the surface, analyzing what they feel, how they behave and consequently deducing what they really think is the real key to creating empathy with the target.
In this perspective, engagement activities can be very useful because they allow you to attract the attention of the public, and to actively involve by encouraging participation in order to track their behavior. Furthermore, they allow you to collect useful information for user profiling.
Leevia’s engagement tools are specifically designed to ensure this type of opportunity.
Thanks to the data collected on specific user clusters, it is buy bulk sms service possible to study increasingly empathetic marketing strategies that are able to communicate accurately and effectively with the user based on their needs and preferences.
How to Increase Brand Empathy
According to Philip Kotler , one of the most important names in the history of marketing, to communicate in the right way, you need to tune into the emotions of your audience . Empathy , therefore, is the basis of what we can call emotional marketing.
To make a customer choose your brand over hundreds of other competitors, it is not enough to offer innovative and cutting-edge solutions: the consumer will have to choose you because he feels closer to you, because he shares your values and because he feels listened to .
Emotionally engaging your target , focusing on brand empathy and creating accurate emotional marketing strategies can determine the success of your business. Don't be afraid to open up, show the values that guide your company, your commitment and your goals: the more authentic you appear, the more you will make an impact on your audience.
This is because if we only looked at the first quadrant of the empathy map we would not have enough data to really know the person the map refers to: knowing only what the feedback or opinion explicitly expressed by people is allows us to stay on the surface, analyzing what they feel, how they behave and consequently deducing what they really think is the real key to creating empathy with the target.
In this perspective, engagement activities can be very useful because they allow you to attract the attention of the public, and to actively involve by encouraging participation in order to track their behavior. Furthermore, they allow you to collect useful information for user profiling.
Leevia’s engagement tools are specifically designed to ensure this type of opportunity.
Thanks to the data collected on specific user clusters, it is buy bulk sms service possible to study increasingly empathetic marketing strategies that are able to communicate accurately and effectively with the user based on their needs and preferences.
How to Increase Brand Empathy
According to Philip Kotler , one of the most important names in the history of marketing, to communicate in the right way, you need to tune into the emotions of your audience . Empathy , therefore, is the basis of what we can call emotional marketing.
To make a customer choose your brand over hundreds of other competitors, it is not enough to offer innovative and cutting-edge solutions: the consumer will have to choose you because he feels closer to you, because he shares your values and because he feels listened to .
Emotionally engaging your target , focusing on brand empathy and creating accurate emotional marketing strategies can determine the success of your business. Don't be afraid to open up, show the values that guide your company, your commitment and your goals: the more authentic you appear, the more you will make an impact on your audience.