The idea of hosting a webinar is interesting, but it is clear that, in order to attract attention, the management of the emails you send is essential. An email marketing tool can make things easier for you, but, above all, you have to follow a few steps. They are the following:
1. Set prior goals (and be consistent)
The first thing you need to know when sending an email for a webinar is why . This is essential, because you will need to include it in the subject line and in the text.
For example, you can canadian cto cio email list choose a webinar to increase sales quickly . Another option is to present a product or service . Thirdly, there is the option of having an educational webinar . And finally, you have the possibility of having a Q&A webinar .
It is also essential that the information in the email corresponds to what you are going to offer . This way, it will be easier to generate interest.
2. Remember that a webinar has to contribute something
The webinar has to offer something . What does this mean? That the content you offer has to be something that the recipient should be willing to pay for. This will force you to make it clear in the subject line and body copy how important the webinar is. Although, in the end, it is what you offer that is most important, what you write should be important enough to make them sign up for the webinar.
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Remember that webinars can be of two types. On the one hand, there is a niche webinar , which may get a smaller audience but more conversions. The other possibility is a general webinar , which gets a larger audience but less conversions. This should also be taken into account when writing the email.
An example of a niche webinar is the one Marketing4ecommerce presents in this case. This informative webinar indicates the purpose (how omnichannel works) and the participating companies.
Source: Marketing4ecommerce
3. The writing has to be tailored to your target audience
Knowing your target is essential in any case, and even more so when it comes to an Email Marketing action . It should be noted that the tone in which you address your recipients has to be adapted to their idiosyncrasy. Not in vain, keep in mind that a message can be fresher, younger or closer or, on the other hand, be more informative and sober. Consequently, this is an aspect that you will not have to ignore.
4. Prepare an email sequence
The sequence of informative emails is an essential element for achieving the goal of increasing conversion.
First, you need to send a registration email between 3 and 7 days before the webinar . Then, you need to send reminders the days before, as often as you decide. And, in addition, there must always be a link available to facilitate entry. The idea is that, based on the behavior of your subscribers, you decide on a certain policy. Today, Big Data applied to marketing helps a lot to determine the correct sequence.
After the webinar, you can send emails with the recording . This is where you can segment the registrants based on whether they attended or not.
5. Make changes on the fly
Making changes on the fly will help you adjust the message to what you want. And make no mistake, there are mistakes in a webinar that you will only notice when you have run the Email Marketing campaign. In this case, we recommend that you check if there have been spikes in registrations with certain reminders or if sending the recordings has increased conversions .
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Increasing attendance at your webinars thanks to your emails is possible if you follow a few guidelines. In addition, the free Email Marketing solution we offer will make your job easier. Don't hesitate to apply useful changes to sell more!
