Email marketing campaigns (also known as “emailing”) are one of the best options for usa business email list digital media dissemination for small and medium-sized businesses (SMEs), since they do not require high implementation budgets and are a medium close to end customers.
Consider this data from HubSpot: for every dollar invested in email marketing, you can generate about $42 in profits – that’s an impressive ROI of 4,200%!
If you want to know how to implement successful email campaigns to boost your small business or startup, keep reading as we give you step-by-step instructions along with some expert advice.
7 steps and tips for email marketing campaigns for SMEs
In previous articles we have already reviewed how to start a subscription list and the steps to create a newsletter .
Likewise, in a recent GoDaddy webinar, the Marketing, CRM & Ecommerce manager of Walmart Mexico and Central America , Matheus Grossi , shared with us the fundamentals of email marketing, as well as some practical tips for successful email campaigns.
Based on these contents and other industry references, below we share 7 steps and best practices for email marketing for SMEs , from segmenting mailing lists to measuring and making adjustments after launching your campaigns.
Build an express database.
Define your segments according to your business.
Allow your subscribers to choose the mailing list they prefer (or unsubscribe).
Plan content for each segment.
Create custom campaigns.
Promote email forwarding and social media.
Evaluate results and optimize based on successful email campaigns.
1. Build an express database
Before you even write the first email of your campaign, you need to grow your email list from zero emails to dozens, hundreds, or thousands of enthusiastic followers eager to receive your news, promotions, and launches straight to their inbox.
To do this, there are formulas tested by email experts that will help you collect those precious email addresses. Here are two of the most used:
Subscription form
This is the easiest way to capture subscribers for your email marketing database, as it simply involves asking your visitors to sign up for your newsletter .
Tip: Offer something in return. People always expect something from brands when they subscribe to a newsletter. A discount coupon or a special promotion will help you boost your subscriber list (whose retention will depend on your campaigns from now on).
Email marketing campaigns: subscription form
Pop-ups on your website
Pop-ups are those little windows that “jump” onto the screen of your website visitors, helping you draw their attention to a specific action.
The idea is to program the pop-up to appear automatically when the user navigates the page.
Email marketing campaigns: pop-ups
You can also use a message like “Before you go! Get a --% discount when you sign up for our newsletter.”
Social media button
Social networks like Facebook or LinkedIn allow you to customize a button on your profile so that your followers can go to your page and sign up for your newsletter . This is very similar to calls to action ( CTAs ) on websites.
Emailing campaigns: social media button
