Instagram-focused: Later’s unique tools like Link in Bio and grid-planning are focused entirely on Instagram. If you’re an Instagram-only brand, this might be a selling point. But if you prioritize any other platforms, Later might not be your answer.
Verdict
Later is a good fit for influencers, creators, and small brands that prioritize visual platforms like Instagram and Pinterest. Its Creator & Brand Collabs feature, visual grid planner, and Link in Bio tools are a great way to grow through brand partnerships, affiliate marketing, and social commerce.
However, brands that focus beyond these two social media channels might find the platform lacking. Plus, Later’s limitations with social sets, integrations, and advanced analytics may push businesses managing multiple accounts or requiring more in-depth data into pricey plans that don’t fully meet their needs.
Sprinklr is an AI-powered platform offering tools for customer service, market and brand intelligence, advertising and campaign management, and social media. We’ll cover the Sprinklr Social tool, a self-serve social media marketing tool. Within the Sprinklr Social solution, you can sign up for the Social Media Management tier, the Social media Management + Customer Service tier, or a custom package.
Sprinklr_1 - best social media scheduling toolSprinklr’s software makes it easy to create your account and connect multiple social media accounts and review accounts like Google Business or TrustPilot. You can then take advantage of Sprinklr’s AI tools to create and publish social content.
Sprinklr’s generative AI assistant can take on a number of tasks, like generating content variations and hashtags for cross-posting, or suggesting on-brand edits like trimming or lengthening copy, simplifying word choice, or changing the tone. You can also use these tools in your community engagement efforts, automatically sorting user engagements and developing individual replies or canned responses.
Beyond content creation, Sprinklr offers AI-powered social listening to track brand sentiment changes. If you choose the Customer Service package, you’ll also get access to AI-powered chatbots and Digital Twins across social media platforms.
