Ecommerce Trends Bonus Tip #1: Customer Retention
Posted: Tue Dec 17, 2024 4:19 am
Customer retention is not a new trend for 2024, but like customer loyalty, no article on eCommerce marketing and sales is complete without its importance. In fact, an oft-repeated fact is that it costs five times more to acquire a new customer than to retain an existing one.
That's a huge difference! With that in mind, keeping your regular customers happy gives you the best chance of keeping them for life. The result? More revenue!
Ecommerce Trends Bonus Tip #2: Exit Intent Popups
exit popups
One last bonus tip before you go – exit intent page captures! These are some of the biggest ecommerce marketing trends that stem from the concept of cart abandonment, but are looked at from an abandonment page perspective.
What does exit intent mean? When someone lands on your site, they always have the opportunity to leave. In fact, 98% of visitors leave your site without taking any action. It doesn’t matter if they’re on your site for 30 seconds or 30 minutes, visitors always leave – and they usually do so by clicking on the URL bar to enter a new site to visit. It’s time for exit intent to shine! With the Hello Bar, you can set up a page capture to happen right when a visitor leaves your site. You’ll have one last chance to entice the customer back by offering a last-minute discount or simply collect their email address so you can invite them to visit again with a follow-up email campaign . It’s genius.
Here's an example of the Hello Bar exit intent in action:
Bonus Tip: Exit Intent Popups
It’s easy to see why exit intent page hijacking works. Placing an amazing deal in front of a customer right when you’re starting to lose their interest works. It reduces your site’s bounce rate, increases your chances of making online sales , and in the worst case scenario, if your exit intent doesn’t work, there’s nothing to lose — your visitor is already gone.
Exit intent capture pages are definitely a marketing trend worth trying. No sales funnel is complete without one. Here are some ideas on how to create your own exit intent capture page .
You may also like :
How to Create a Sales Funnel: 11 Proven Conversion Tips
5 Common Pop-Up Exit Mistakes (And Quick Fixes)
Frequently asked questions
1. How can personalized shopping experience impact e-commerce sales?
Tailoring recommendations, offers, and content to individual customer behavior and preferences can significantly increase e-commerce sales. This e-commerce trend of providing a personalized shopping experience reduces bounce rates, increases user engagement, increases conversion rates, and fosters customer loyalty.
2. What role will artificial intelligence and machine learning play in e-commerce this year?
AI and machine learning will have a significant impact on the e-commerce whatsapp aus kambodscha industry through improved customer service, personalization, and operational efficiency.
These new technologies will help analyze consumer behavior and improve customer service using chatbots, optimize inventory using predictive analytics, and detect fraud.
3. How might sustainable and ethical practices influence consumer purchasing decisions in 2024?
Over the past few years, many consumers have become increasingly aware of environmental and social impact. E-commerce businesses that prioritize eco-friendly packaging, ethical sourcing, and transparent supply chains can attract environmentally conscious customers and increase brand loyalty.
4. What are the best strategies for integrating social commerce into your eCommerce platform?
Effective social commerce integration strategies include shoppable Instagram posts, Facebook Shops, and in-app shopping features on TikTok. E-commerce platforms should seamlessly connect to social media to enable easy product discovery and direct purchase within these channels.
5. What role does omnichannel retail play in increasing e-commerce revenue?
Omnichannel retailing increases revenue by providing a consistent shopping experience across online, in-store, and mobile channels. This approach meets consumer expectations for convenience and flexibility by offering synchronized inventory and options such as buy-online-pickup-in-store (BOPIS).
That's a huge difference! With that in mind, keeping your regular customers happy gives you the best chance of keeping them for life. The result? More revenue!
Ecommerce Trends Bonus Tip #2: Exit Intent Popups
exit popups
One last bonus tip before you go – exit intent page captures! These are some of the biggest ecommerce marketing trends that stem from the concept of cart abandonment, but are looked at from an abandonment page perspective.
What does exit intent mean? When someone lands on your site, they always have the opportunity to leave. In fact, 98% of visitors leave your site without taking any action. It doesn’t matter if they’re on your site for 30 seconds or 30 minutes, visitors always leave – and they usually do so by clicking on the URL bar to enter a new site to visit. It’s time for exit intent to shine! With the Hello Bar, you can set up a page capture to happen right when a visitor leaves your site. You’ll have one last chance to entice the customer back by offering a last-minute discount or simply collect their email address so you can invite them to visit again with a follow-up email campaign . It’s genius.
Here's an example of the Hello Bar exit intent in action:
Bonus Tip: Exit Intent Popups
It’s easy to see why exit intent page hijacking works. Placing an amazing deal in front of a customer right when you’re starting to lose their interest works. It reduces your site’s bounce rate, increases your chances of making online sales , and in the worst case scenario, if your exit intent doesn’t work, there’s nothing to lose — your visitor is already gone.
Exit intent capture pages are definitely a marketing trend worth trying. No sales funnel is complete without one. Here are some ideas on how to create your own exit intent capture page .
You may also like :
How to Create a Sales Funnel: 11 Proven Conversion Tips
5 Common Pop-Up Exit Mistakes (And Quick Fixes)
Frequently asked questions
1. How can personalized shopping experience impact e-commerce sales?
Tailoring recommendations, offers, and content to individual customer behavior and preferences can significantly increase e-commerce sales. This e-commerce trend of providing a personalized shopping experience reduces bounce rates, increases user engagement, increases conversion rates, and fosters customer loyalty.
2. What role will artificial intelligence and machine learning play in e-commerce this year?
AI and machine learning will have a significant impact on the e-commerce whatsapp aus kambodscha industry through improved customer service, personalization, and operational efficiency.
These new technologies will help analyze consumer behavior and improve customer service using chatbots, optimize inventory using predictive analytics, and detect fraud.
3. How might sustainable and ethical practices influence consumer purchasing decisions in 2024?
Over the past few years, many consumers have become increasingly aware of environmental and social impact. E-commerce businesses that prioritize eco-friendly packaging, ethical sourcing, and transparent supply chains can attract environmentally conscious customers and increase brand loyalty.
4. What are the best strategies for integrating social commerce into your eCommerce platform?
Effective social commerce integration strategies include shoppable Instagram posts, Facebook Shops, and in-app shopping features on TikTok. E-commerce platforms should seamlessly connect to social media to enable easy product discovery and direct purchase within these channels.
5. What role does omnichannel retail play in increasing e-commerce revenue?
Omnichannel retailing increases revenue by providing a consistent shopping experience across online, in-store, and mobile channels. This approach meets consumer expectations for convenience and flexibility by offering synchronized inventory and options such as buy-online-pickup-in-store (BOPIS).