e-commerce
In case you haven't noticed, e-commerce is pretty hot. Forget it, it's really hot. There's a lot of competition, and if your brand can't keep up, you won't get your piece of the sales pie.
How can we as savvy businesses stay on top of things and keep customers engaged and happy? While there is no short or easy answer to this question, there are a few tips and marketing trends you can turn to for help.
In fact, these top 5 marketing trends are currently gaining momentum in the e-commerce world and are helping brands across all industries increase sales. Not only will these trends help increase revenue, but they will also help improve customer satisfaction and keep online shoppers coming back to you.
5 eCommerce Trends to Increase Website Revenue
E-commerce is evolving rapidly, and staying ahead of the curve is essential to growing your revenue. To help you capitalize on the latest trends and significantly increase your profits, we’ve compiled a list of five strategies, as well as recommended tools and platforms for implementing these top e-commerce trends.
#1: Push Notifications on the Web
#1: Push Notifications on the Web
How many times have you missed an email in your inbox or scrolled past a social media post? Probably quite often. After all, we are bombarded with messages every day. The average person receives just over 80 emails per day during the workweek. It’s becoming increasingly difficult for marketers to break through the noise of an overflowing inbox.
Luckily, that’s where web push comes in. Web push notifications are the latest and greatest way for marketers to engage their audiences on both desktop and mobile devices. Best of all, web push notifications are delivered in real-time and have a much higher visibility rate than other marketing methods.
#1: Push Notifications on the Web
Web Push also allows you to engage your audience quickly – perfect in today’s world of shortening attention spans. Having a sale? Send a push notification. Are new products available? Blog post published? Order shipped? Whatever the message, you can use web push to send it to your audience.
#1: Push Notifications on the Web
Image by Princess Polly
The path to becoming a web push subscriber is also much simpler vietnam girl whatsapp number free than email. The image above shows a standard opt-in prompt seen at e-commerce brand Princess Polly . If the user wants to subscribe, they click “Allow.” That’s it.
While others still use a multi-step form that requires you to check your email and click on a confirmation link, here it is just one click and you are done with web push.
Recommended tool: Aimtell
Recommended tool: Aimtell
Getting started with web push is easy. There are several web push providers to choose from, and Aimtell is one of them . The installation process is very straightforward (either download our WordPress or Find an app or install a few lines of code for all other websites).
Once registered, you can start sending campaigns immediately. You have the ability to control who you send your messages to. Send campaigns to all subscribers, just one, or anyone.
What we really like about web push notifications is how much information you can track and use to send campaigns more effectively.
