In the twelfth episode of the show, two projects of this nature were presented to investors Alejandro Litchi, Amaury Vergara, Jorge Vergara and Marisa Lazo. Appolo Aircraft by Sánchez Gámez, with its recycling art, and Zavy by Nancy Zavala, with her cross-stitch art, arrived at the tank with the intention of putting an extra sparkle in the eyes of the ferocious, but sensitive sharks.
Appolo Aircraft. Giving wings to recycling and design.
Miguel Ángel Sánchez Gámez is the creator of Appolo Aircraft, a project that was born with the proposal of recycling aircraft parts and transforming them, through design, into furniture and art.
The company's digital presence is currently concentrated on social media platforms and it does not yet have a website or email with its brand domain. However, the entrepreneur says that these steps are in his short-term plans in order to better position Appolo Aircraft, not only in Mexico but also in other countries. And, consequently, make it reach more users and potential customers .
Thus, implementing the online business is a challenge that must be overcome quickly and, due to the cutting-edge nature of the project, being better known and having publicity will allow more people to enjoy this great experience. This is what Miguel says, who recognises the great importance of digital marketing and communication strategies for his local, national and international ambitions.
Strong online presence during the pandemic: this is a strong point for sharks.
As the pandemic has brought increasing relevance to online sales, which have gained more netherland business email list ground in relation to physical points, the air recycling entrepreneur also claims to be prepared for online commerce.
And the fact is that his business started completely digitally , mainly because it is not necessary to adapt a space with an expensive infrastructure, not to mention the great uncertainty that the moment has generated. That is, with the strategy of reducing costs as much as possible, social networks were used to the maximum, which do not require physical installations and provide a great reach, as well as the savings that these factors represent for Miguel.
With the Internet always on the agenda, he advises future entrepreneurs who want to face the sharks in the tank to carry out their projects with resilience plans in the face of difficult times that may arise, such as the pandemic. Remembering that, to achieve goals and fulfill dreams, the path of digitalization is essential for companies, where tomorrow all businesses must be, especially for better positioning and to reach more and more potential customers. And he concludes:
“Due to the large number of digital tools that are easily accessible to any entrepreneur, it is very important to implement them and also make the most of them.”
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Zavy. Finding the channel for craftsmanship in digital.
Nancy Zavala is betting on her business, the Zavy brand , which handcrafts camera straps, guitars, pet collars, among other products, using the artisanal technique known as cross-stitch, made with threads and needles forming crosses that make up images and designs with different colors and matrices.
Since she was little, Nancy wanted not only to start a business, but to do something that she liked and that made sense; that connected her with her past, with her history. And she found that purpose in an art that her own family and her grandmother had taught her. From the memory of cross-stitch, she met a group of sewing artisans and, through this fusion, the arrival of Zavy was planned.
Regarding how the production dynamic works, Nancy explains that each artisan works at home, applying designs already created together and inspired by everyday things and colors, observed in the neighborhood and the community. Thus, each one at her own pace and in the time assigned to the project, contributes her talent and effort to the elaboration of the pieces of the collection.
As for the commercial part, the businesswoman, in addition to the physical points of sale, put Zavy on social media and has her own online store . Through these channels she makes her direct sales, considering them perfect for taking the products from the origin where they are made to people who value artisanal work. And thus, along with sales, also increase the impacts in the communities.
More profits and less costs can multiply the sharks' interests.
For Nancy, the process of implementing her online project has been very satisfactory, since she knew from the beginning that she needed to be on the Internet to take what she does in Yucatan and Mexico to other states and countries. Therefore, she does not consider it expensive to have and maintain a business online. And also because of the fact that it optimizes resources, improves profits and reduces the costs that having a physical store would entail, she exemplifies.
