The inbound marketing methodology is developed in four steps: attract, convert, close, delight. Each stage is characterized by specific practices and is based on the concept that you don't have to interrupt people with your salespeople, but your company should be easily found by people interested in products and services like yours, thanks to your valuable content.
Let’s dive deeper into this methodology and find out how it can improve the customer journey. As mentioned above, these are the fundamentals of inbound marketing:
It is the opposite of the interruption or outbound methodology. Your telegram database company must develop a very good content strategy.
1. Attract
At this stage, it is important that people looking for the same products or services as you can easily find your business.
To achieve this main goal, you need to change the way you think about your website: you need to consider it a focal point in your market that can attract a lot of traffic thanks to valuable content.
Improve your SEO optimization;
Add a blog to your website;
Share your content through your social channels.
SEO Optimization
Remember that at this stage, where you “attract”, you need to match the interest of people who are looking for a specific product or service. SEO optimization improves your ranking on Google, which is why it is vital for your business.
It includes many practices, some of them will be shown in this list:
The structure of your website should be hierarchical and pyramidal, so that the search engine can easily scan it.
You should avoid too many subcategories and paths that are too long.
