But before I show them to you, I want to tell you that quality is more important than quantity . The “why” is very simple:
Quality content provides more website links, more social media links, and more time spent by visitors. This causes it to climb (over time) to the top positions in the SERP.
On the other hand, if dozens of pieces of content are published each hong kong phone number data month, but without any real contribution of value or differentiation, it is most likely that the previous results will not be achieved.
Just imagine it:
You publish low-quality content, a user clicks on it and leaves after a few seconds because it didn't answer their question or they don't feel like continuing to read it. What do you think is going to happen to that "content"? Exactly, it's going to fall in the rankings .
So, focus mainly on creating quality content that will make your blog a reference in its sector.
That said, let's move on to the answers I found about blog posting frequency. At the end of the article, I give my point of view (hopefully it will be useful to you)
Recommended Reading:
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table of Contents
Answer #1: Blog two to four times a week
In an article by Rock Content ( a well-known Content Marketing company), it is mentioned that blogging 2 to 4 times a week is the optimal point on which most experts agree.
Here are the text fractions:
ideal blog posting frequency according to Rock content
In fact, I'd wager that by experts, he means one of them, Neil Patel, a person with extensive experience in content who published the following years ago:
Blog posting frequency: two to four times a week
While the author of Rock Content implies that this is the “ideal” frequency, he states below that this is not the final count, because there are competitive niches where posting frequently is more important:
Blog posting frequency varies depending on the niche
And then he lists that there are other factors to consider when defining how often to publish on a blog:
General objectives of blogs
Industry movement
Available resources
Audience needs
Number of existing blog posts
New blog or old blog
What do you think about it?
Answer #2: There is no such thing as posting frequency
This is the answer given by an author from Moz (a leading organization that provides SEO and Digital Marketing tools) in the first line of his article:
frequency of publication does not really exist
In general terms, the author talks about the fact that there are more important aspects than frequency:
Matching your goals to your content programs
Consistency is almost always more important than raw frequency
Craft posts that actually attract attention and amplification and help with conversion goals
What do you think about it?
So how many times should you blog?
The answer is: It depends .
I'm basing this on what you've recently read, while Rock Content recommends 2-4 times per week, it also mentions that there are more factors to consider when defining an exact publishing frequency. And the Moz author simply supports the point that there is no ideal publishing frequency.
So, it all revolves around several factors that encompass your blog and even your situation to write quality content constantly .
If you only have time to publish 4 pieces of content per month, make sure they are of very good quality, as they are few, but they can be key to increasing web traffic and conversions.
Two possible ways to define how often you should publish on your blog
If you want help defining your posting frequency, pay attention to these two possible ways to do it:
1. Ask your readers
Conduct a survey with your blog readers to find out how many posts per week they would like to read. By the end of the survey, you will know what your audience wants and approximately how many times you should post.
This strategy is effective when you don't know your target audience perfectly.
2. Research your blogging competition
Go to the blogs of your best-positioned direct competitors and track how many posts they make monthly .
Take the data you collect with a grain of salt, because there may be a team of editors behind the scenes who can easily publish up to 30 posts a month, and you'll just be a writer.
Look at how many times the competition posts and try to get close to the number. You will do this under the criterion that the competition found an optimal number of publications (for a reason you only investigate the best positioned ones)
How do you know you've found the optimal frequency for blogging?
To know that you have found an optimal publication frequency, you can take into account the increase in visits that your blog has had since you started the new editorial calendar.
