Each product passport contains information on what materials the product is made of and where it comes from. In order to accelerate the circular economy, it must also contain information on how the product can be used, discarded, reused or recycled.
Some manufacturers have already taken a big step in this direction, by working together within the AURA blockchain consortium . This not only brings together all the brands of the LVHM Group (Louis Vuitton, Bulgari, Cartier, Dior, Prada), but also companies such as Mercedes Benz.
If you want to get started with algeria phone number library this yourself, it is not only worth looking at the cases of the brands mentioned earlier. But also look at the parties that technically facilitate all this, such as Boson , Web3Sense and Addressable . Ciety is a mega cool platform, where you can easily create your own collection of merchandise, linked to a virtual variant and online environment.
Due to the rapid developments in the field of phygitals, but also blockchain and metaverse, I expect many more cool developments in the coming year. The UX of many solutions is getting better and better, so that the user does not even realize that it uses certain technologies (such as blockchain, NFTs etc.).
As I wrote a few times over the past year here on Frankwatching about metaverse ; Generation Z and Alpha are not only often already accustomed to virtual experiences, but also increasingly prefer this over physical experiences.
I see this rapidly changing from a fun gimmick to an important part of both the marketing and the ecosystem surrounding a brand.
