How to send videos in your newsletter?
Posted: Tue Dec 17, 2024 3:49 am
Yes, just as you have read in the title of this post, throughout this article we are going to see how to include videos in our newsletter marketing campaigns with Mailrelay.
To do this we are going to use only the Mailrelay editor, which will allow us to insert a video from YouTube in a very simple way.
In just a couple of steps and without knowing anything about code or weird stuff.
1 Why include a video in our email newsletters?
2 Step by step…
3 · How does video insertion in an email work?
3.1 ► Why doesn't the video play directly in the email?
4 · Video formats supported by email clients
4.1 MP4:
4.2 GIF:
4.3 HTML5 video:
5 Alternative Solutions for Including Videos in Newsletters
5.1 ► Image linked to the video:
5.2 ► Animated GIF with link to video:
6 Tools to Optimize Videos for Newsletters
6.1 HandBrake
6.2 Adobe Premiere Pro / Final Cut Pro:
6.3 Giphy / Ezgif:
6.4 Canva:
6.5 YouTube / Vimeo:
7 Examples of successful video newsletters
7.1 TED Talks:
7.2 Red Bull:
7.3 Nike:
7.4 Airbnb:
8 Tips for success when including videos in newsletters:
Why include a video in our email newsletters?
Many times we have wanted to get even more benefits from our france phone number data email marketing campaigns or we are simply tired of spending a lot of time and resources to make our video stand out in the sea of advertising that today floods social networks and YouTube.
This is the reason that today leads us to look for a new way to send our videos, and that also helps us improve our email marketing strategy .
91% of people check their email at least once a day (sometimes much more), and since we can access it from any device, this turns out to be a great opportunity to reach our consumers.
Furthermore, the benefits resulting from this ingenious fusion of video + email are astonishing, helping us to:
Save up to 78% of our budget, compared to other marketing strategies.
Increase our CTR up to 280%.
Reduce our subscribers' unsubscribe rate.
With video email we will not only be able to differentiate ourselves from our competitors, but we will also improve our brand image and increase the level of engagement of our customers.
Additionally, emails with the word “video” in the subject line have better opening rates.
Most of the time we don't expect to receive a video in our email, so that alone is a differentiating element.
It is also an incentive, not only to open the email, but to act.
Now that we have seen that sending a video in our newsletters can bring us great benefits, it is time to know how to do it.
To do this we are going to use only the Mailrelay editor, which will allow us to insert a video from YouTube in a very simple way.
In just a couple of steps and without knowing anything about code or weird stuff.
1 Why include a video in our email newsletters?
2 Step by step…
3 · How does video insertion in an email work?
3.1 ► Why doesn't the video play directly in the email?
4 · Video formats supported by email clients
4.1 MP4:
4.2 GIF:
4.3 HTML5 video:
5 Alternative Solutions for Including Videos in Newsletters
5.1 ► Image linked to the video:
5.2 ► Animated GIF with link to video:
6 Tools to Optimize Videos for Newsletters
6.1 HandBrake
6.2 Adobe Premiere Pro / Final Cut Pro:
6.3 Giphy / Ezgif:
6.4 Canva:
6.5 YouTube / Vimeo:
7 Examples of successful video newsletters
7.1 TED Talks:
7.2 Red Bull:
7.3 Nike:
7.4 Airbnb:
8 Tips for success when including videos in newsletters:
Why include a video in our email newsletters?
Many times we have wanted to get even more benefits from our france phone number data email marketing campaigns or we are simply tired of spending a lot of time and resources to make our video stand out in the sea of advertising that today floods social networks and YouTube.
This is the reason that today leads us to look for a new way to send our videos, and that also helps us improve our email marketing strategy .
91% of people check their email at least once a day (sometimes much more), and since we can access it from any device, this turns out to be a great opportunity to reach our consumers.
Furthermore, the benefits resulting from this ingenious fusion of video + email are astonishing, helping us to:
Save up to 78% of our budget, compared to other marketing strategies.
Increase our CTR up to 280%.
Reduce our subscribers' unsubscribe rate.
With video email we will not only be able to differentiate ourselves from our competitors, but we will also improve our brand image and increase the level of engagement of our customers.
Additionally, emails with the word “video” in the subject line have better opening rates.
Most of the time we don't expect to receive a video in our email, so that alone is a differentiating element.
It is also an incentive, not only to open the email, but to act.
Now that we have seen that sending a video in our newsletters can bring us great benefits, it is time to know how to do it.