This segmentation does not necessarily improve results, openings or clicks, but it will reduce the number of unsubscribers. It does not take a genius to guess that if a subscriber wants to receive our information but only once a week (because, for example, they do not consider it important enough to read a daily newsletter), if we do not respond to this request, the unsubscribe will be imminent.
It is precisely these last Mailrelay users who must, almost oman phone number data obligatorily, segment by cadence, that is, those who send newsletters daily. This is not a problem per se, since we may generate enough content to send one or more newsletters daily, but it is the red line at which we begin to lose subscribers due to unsubscribing caused by receiving too many communications. This is when it is best to give them the option of limiting this number before they abandon us.
But it is a bit technical for many users, so this time I am going to give a more home-made alternative without the need to touch code but equally effective. Let's see how to do it step by step:
1 ASK SUBSCRIBERS WHAT DELIVERY RATE THEY WANT
The first step is always the same: we will ask our subscribers how often they would like to receive our newsletters.
We can do this directly with a specific newsletter for this query with 4 options with a different link for each one that ends on a page thanking you for the feedback:
We will take into account that no matter how useful our information is for them, they will surely tend to protect their privacy with the most conservative options in this regard. We can try to avoid this with a marketing technique widely used in department stores, placing other unattractive options next to the option we want to sell. It would be like this in our example:
1- Twice a day
2- Every week
3- Every semester
4- Every year
Tip – incentive for responding
As with all surveys or market studies, even with our own clients, a good trick to obtain more reliable and, above all, more substantial data is to encourage responses. The typical raffle of gifts among all those who respond or any other incentive will always be well received by those surveyed, as well as leaving us in a very good position for compensating for the time they have invested.
