Which products sell best in summer? Does the weather influence consumption?
The weather directly influences our mood. When it's hot we feel happier because UVA rays activate the production of endorphins. This is not directly related to how much we consume, but it is related to how. It has been shown that e-commerce grows during particularly rainy or cloudy (grey) weeks, but in the case of heat the effects are different:
– When it is hot we make less cio and cto email lists elaborate decisions due to the fatigue our brain suffers. For this reason we are more prone to fads, consumer trends and featured products. When it is hot we are more easily influenced by the opinions of others.
– In summer we feel a constant need for hydration (fresh products, ice cream, milkshakes, soft drinks) and we are much more active at night.
Bulk SMS Sendings for Summer
Take advantage of national holidays when almost everyone is on vacation.
SMS campaign in San Juan
If you run a hotel or travel agency, launch a lightning SMS campaign with the destinations and packages you are most interested in selling.
Tip: Offer complete experiences that include accommodation, a special activity, and a guide to make the most of your day in the city. Value propositions dramatically increase conversion capacity.
Leisure establishments can organise special parties with bonfires and music. Manage these parties through SMS invitations. This adds an air of exclusivity and improves resource planning. If you want to know the best strategies to boost your business, at Mensagia we have a team that specialises in achieving this. Call us!… you won’t regret it.
