Here's what you need to know about your email marketing ROI, including the quickest ways to measure and keep track of it.
What is email marketing ROI?
Your email usa business fax list marketing ROI is the amount of revenue you get from your emails compared to what you spend.
On average, email generates a 4,200% ROI or $42 for every $1 spent . This makes it one of, if not the most cost-effective marketing tactic . It also means that if you aren’t tracking your email ROI, you could be missing out on some very important information.
Why it's important to track your email marketing performance
Tracking the ROI of your strategies is essential for good marketing. Both print and digital campaigns are powered by data, and if you don’t dive into it, you’re missing out on key insights that can help you improve performance and sales. This is especially true for email marketing, as the return potential is that high.
By tracking your email marketing ROI you can:
Ensuring your strategy works
Ensure that you are not wasting time, money and other resources on tools and tactics that are not delivering results.
Determine if and where things are going wrong.
If you're like most marketers, you rely on your email marketing efforts to accomplish many different goals. This includes creating brand awareness and publicity for your products or services, as well as helping with lead generation and increasing web traffic and sales. There are many ways to track your performance (open rates, click rates, and conversion rates, to name a few), but your ROI is perhaps the most important of all. Tracking ROI is essential, and it's also easier to do than you might think.
