If you do set bid caps, know that it may reduce the quality of placements and overall performance. Only set caps if necessary, and keep in mind it could limit your ad’s effectiveness.
7. Participate in social media trends
Want to really get results on a platform like TikTok? Blend it to stand o italy girl whatsapp number ut, using current hot trends to generate engagement and clicks.
There may be new songs or dances that are currently sweeping the platform, for example, or general social media trends like ASMR videos. In the ad below, a company created an ASMR video ad that showed how easy it was to unbox and install their product. It was a smart way to market their platform on a trend-focused platform like TikTok.
Final Thoughts
TikTok’s massive reach and engagement potential make it a powerful platform, especially for brands targeting younger audiences. While experimenting with TikTok Ads, remember to A/B test elements like video length and ad copy to find what works best.
Not ready to advertise on TikTok? Keep honing in on your organic TikTok content strategy. With the help of a social media scheduling tool like Loomly, you can plan and schedule out your TikTok content in advance to keep your brand active and your followers engaged.
Frequently asked questions about TikTok Ads
You can access the TikTok Ads Manager to review your campaigns and create new ads here.
Are TikTok ads worth it?
The answer to this question is different for every business. If you have the budget for TikTok Ads and are trying to reach a younger audience, we think it’s always worth testing. Some businesses, like B2B products or brands targeting older demographics, however, may not benefit as much from this ad platform.
My TikTok Ad account was suspended… what now?
If you log in and find your account suspended, you can appeal the decision through TikTok’s customer support department. You’ll see an option that says “Appeal” alongside the suspension notice, which will open a new page and take you through the process.
