It’s simply that brat is a cultural movement. It transc italienische handynummer whatsapp ends marketing, and the likes of this list. In short, brat is not a trend. It’s a way of life.
2. Demure
Creator Jools Lebron posted a video about her “very demure, very mindful” job interview look, garnering 53.5 million views on TikTok. That phrase started echoing across social media as people reused the sound over their own videos.
Brat and demure are complete opposites. Brat was loud, chaotic, and carefree. Demure was cautious and toned down. Some even say this trend marked the end of brat summer and the start of demure fall.
Lyft, Netflix, and Zillow all collaborated with Lebron to create their own demure content. For Lyft, it was hailing a ride demurely. For Netflix, it was curating a list of demure shows. And for Zillow, it was a showcase of demure houses.
Takeaway: This uber-viral social media trend almost immediately went from fun and fresh to overused by brands. While we love to see brands going to the source and collaborating with the originators of these trends, too many brands glommed onto this one and it died a quick death. While getting in on memes quickly is important, they can be a double edged sword of sameness that prevent your brand from standing out.
3. Give me my money prank
The "Give me my money" trend emerged early in the year but gained traction around August. It's a prank that involves a group of friends or family taking turns saying "just give me my money" in an exaggerated voice while everyone cheers and claps. When it’s the last person's turn, the phrase is met with silence, leaving that person dumbfounded. Celebrities like Will Smith, Usher, and Idris Elba had this prank played on them.
give me my money - 2024 social media memeImage source
Kai Centat originally started the trend when he used the phrase in a live stream with rapper DreamDoll. Some think it was influenced by the film Paid in Full. The hashtag #givememymoney has 134,000 videos on TikTok.
Takeaway: Call us soft, but his prank trend was hard to watch, especially as many of the videos involved children. It’s more fun to laugh with people than at them!
4. Gen Z edits of marketing videos
