What will happen in 2024 in the field of online marketing? Which components deserve attention and where are the greatest opportunities? Just like the past 14 years, I look back at the most important developments of the past year and give my vision on the online marketing trends for the coming year.
Brief review: what happened in 2023?
When you look back at the online marketing developments of the past year, it makes sense to first look at everything that is going on in the world from a broader perspective. After all, the global bahrain phone number library events in various areas also have a great influence on everything that happens specifically within online marketing.
25 years in search - Google Trends
Source: Google
Many of these events are quickly apparent in Google's annual Year in Search overview . The annual publication provides an overview of the most important searches of the past year.
In the Netherlands, there was a massive search for information about the elections, such as the Stemwijzer. ChatGPT also appears in the list of most popular searches of 2023, in addition to the traditionally popular searches about athletes, films and television programs.
Looking at the economic developments, it was clearly a year with many faces. With challenges such as inflation, the increased interest rate and the shortages in many sectors, many companies are facing numerous challenges. At the same time, there is also a lot of optimism in various places.
It is not without reason that the stock market performed far above the expectations of many analysts last year. Technology companies in particular did very well in many cases. The share prices of Apple, Microsoft, Amazon, Alphabet, Tesla, Meta and Nvidia continued to rise and were even nicknamed the 'Magnificent Seven'.