What investment does participation require and what must happen to recover that money with an acceptable profit?
Posted: Sun Dec 15, 2024 10:29 am
This is the most important question: every investment your company makes should have a return + a profit. It's a bit obvious, but it's scary how little the topic of return is discussed when talking about marketing investments in general.
Start by organizing with your financial team a measurement of the results job function or professional person and industry email list you need and validate them with the sales team. If they affirm that the goal is achievable, your participation in the event is justified.
Guide yourself with this formula:
Sum of total costs + Desired utility
Average profit from each sale
For example, if these are the costs and expected return:
return_of_corporate_events
And each sale leaves a profit of $3,500 annually:
Total costs + Desired profit ==> $39,000
Average profit from each sale ==> $3,500
The event must produce 11 sales.
If your sales force tells you (logically, given the number of prospects they can achieve) that this goal is possible, there's no more beating around the bush: start planning.
Your events can be an excellent source of leads and sales if you organize them wisely. Download our latest ebook and learn step by step how to achieve this.
Ensure the return of your corporate events
Topics: EVENTS
Raul Gonzalez
Written by Raúl González
Growth leader at Hiperestrategia. Internet and sales entrepreneur since 2008. Founder of the SEO&SEM Quito group, co-founder of the Lean Quito group, and business strategy mentor at Buen Trip.
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Start by organizing with your financial team a measurement of the results job function or professional person and industry email list you need and validate them with the sales team. If they affirm that the goal is achievable, your participation in the event is justified.
Guide yourself with this formula:
Sum of total costs + Desired utility
Average profit from each sale
For example, if these are the costs and expected return:
return_of_corporate_events
And each sale leaves a profit of $3,500 annually:
Total costs + Desired profit ==> $39,000
Average profit from each sale ==> $3,500
The event must produce 11 sales.
If your sales force tells you (logically, given the number of prospects they can achieve) that this goal is possible, there's no more beating around the bush: start planning.
Your events can be an excellent source of leads and sales if you organize them wisely. Download our latest ebook and learn step by step how to achieve this.
Ensure the return of your corporate events
Topics: EVENTS
Raul Gonzalez
Written by Raúl González
Growth leader at Hiperestrategia. Internet and sales entrepreneur since 2008. Founder of the SEO&SEM Quito group, co-founder of the Lean Quito group, and business strategy mentor at Buen Trip.
Share:
Share on facebook Share on linkedin Share on twitter Share on email
Name *
Last name
Email *