Brand image and brand associations
Posted: Sun Dec 15, 2024 9:45 am
Let's take Burger King and McDonald's as an example. Basically both are fast food restaurants with the same segment, but they still score differently on brand image and unconscious brand associations. McDonald's scores more positively on the association 'cosy' than Burger King. And that has an explanation. Where Burger King focuses more on the product, you see more people and families in McDonald's in their advertising. What you radiate is linked to your brand in the long term.
Rituals focuses on relaxation and finding happiness in small things. They have done this so well that I couldn't do any sports, because I felt like reading and chilling. A clever piece of marketing. Should you create your own fragrance as a brand? No, you don't have to go that far. But always be aware of the associations you can evoke. At our australia phone number library company, we often use three to five brand pillars for our clients that we include in the marketing expressions. Each and every one of these points is a distinctive position within their sector.
These can also be good points that you do not directly bring forward in your communication as a USP. Because imagine that you are a human organization because you respond quickly to questions, think along with the customer and employ Dutch-speaking people. Then you do not spoon this up as one of your USPs, but you do let it come back in your communication.
Clearly findable contact moments, photos and names of your employees and communication in Dutch at B1 level. You ensure that the association of your brand is human. And that is exactly what it is all about. Using all your marketing and communication expressions in such a way that people have the association that you want to achieve. So blast the same music or your own sound with your videos every time, be consistent in the use of your house style and always use the same writing style.
No higher mathematics and certainly no scientific conditioning, but effective if you are involved in marketing on a daily basis. Because ultimately, your brand is also mostly about emotion and association. And you can play into that quite easily, as long as you are consistent.
Rituals focuses on relaxation and finding happiness in small things. They have done this so well that I couldn't do any sports, because I felt like reading and chilling. A clever piece of marketing. Should you create your own fragrance as a brand? No, you don't have to go that far. But always be aware of the associations you can evoke. At our australia phone number library company, we often use three to five brand pillars for our clients that we include in the marketing expressions. Each and every one of these points is a distinctive position within their sector.
These can also be good points that you do not directly bring forward in your communication as a USP. Because imagine that you are a human organization because you respond quickly to questions, think along with the customer and employ Dutch-speaking people. Then you do not spoon this up as one of your USPs, but you do let it come back in your communication.
Clearly findable contact moments, photos and names of your employees and communication in Dutch at B1 level. You ensure that the association of your brand is human. And that is exactly what it is all about. Using all your marketing and communication expressions in such a way that people have the association that you want to achieve. So blast the same music or your own sound with your videos every time, be consistent in the use of your house style and always use the same writing style.
No higher mathematics and certainly no scientific conditioning, but effective if you are involved in marketing on a daily basis. Because ultimately, your brand is also mostly about emotion and association. And you can play into that quite easily, as long as you are consistent.